eWayDirect announces the development of new technology integrating branded social communities with its market-leading email platform.

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New technology allows eWayDirect, Inc., to provide social communities to client companies as a viral, revenue-enhancing, and SEO-friendly component of an overall emarketing strategy and execution.

This is what a truly integrated platform means

eWayDirect, Inc., with offices in Southport, CT, and Raleigh, NC, announced today that the latest release of its emarketing platform includes full integration of social communities to enhance its robust email and website reengagement functionality.

Companies using the eWayDirect platform now can enable their subscribers to create their own social networks and invite friends, family, and business associates to join. Within their personal networks, members can share content, photos, and files with one another -- all centered around the company's branded community center.

In addition, companies using the platform may post forums and ask questions of the community at large, thereby receiving valuable feedback about their products and services.

"There are three clear, significant wins for companies taking advantage of this technology," says Neil Rosen, CEO of eWayDirect. "The first is the viral ability of social networks to expand the company's ability to reach targeted populations and add new subscribers to their opt-in email program. Second is the ability to drive revenue as members click to the company's website from the branded community center and purchase products and services. And the third is how the network improves the company's ranking with search engines, as content is created by community members and then links back to the site."

A robust reporting feature shows how the community is growing, including the number of subnetworks created, and members per subnetwork. Community center activity is fully tracked, following customers through the company's website, providing reporting to the order and items purchased level.

eWayDirect's social community technology also takes advantage of our proprietary desktop direct technology - so people joining communities have a choice of receiving message alerts from their friends and family, as well as from the company, either in their email boxes or directly to their desktops.

"This is what a truly integrated platform means," says Marty Donner, CRO of eWayDirect. "One platform that enables a company to build a robust ecommunication strategy that includes new subscriber transition programs, targeted and triggered email messages, social networks, and website reengagement, all at dramatically lower costs than when these applications are purchased separately."

The social network feature is available both as part of the overall eWayDirect email marketing platform and also as a standalone product for marketers. eWayDirect is a market leader in search and emessaging, and offers in addition powerful social media marketing through emerging interactive technologies. For more information or to see a demo, contact Marty Donner at 203-256-5127 or visit the eWayDirect website at email marketing company.

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Marty Donner
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