Brooklyn, NY (PRWEB) October 30, 2008
Select Mail uses the most up-to-date mailing technology, with a wide array of machines whirring all through the workweek. The production office at 520 Court Street often has these machines running into the night--printers, folders, sealers, envelope stuffers, even labelers that print the new Intelligent Mail Barcode--with workers frequently putting in overtime hours to ensure that the company's reputation for quality and timeliness is upheld. But it is with a computer that new hire Zachary Meyer uses the latest online marketing techniques.
Web analytics, search engine optimization (SEO), and pay-per-click campaigns are now equally important to Select Mail's marketing strategy as mailed correspondences, newsletters, and press releases. Or perhaps more accurately, they go hand in hand.
"Any good marketing department now will use a combination of online and traditional methods," says Meyer. "And ideally they will work together. For example, we may send out a postcard with a discount that is redeemable online. Then we can use web analytics to measure the postcard's success rate."
As sales and marketing manager, Meyer takes the place of Select Mail owner George Fiala's daughter, Adrianne Fiala, who moved to California in July. Meyer, like many of the online marketers of the world, is in his early twenties and recently graduated from college before moving to the city. He hails from Massachusetts, and when he's not working for Select Mail he plays in a rock band and skateboards.
"The defining characteristic of my generation," asserts Meyer, "is that we are the first to have grown up with the internet. Jobs like mine come naturally to us." Of course, the intricacies of online marketing take research and practice, and Meyer does have previous experience in the field. He also attends seminars and conferences, such as a Google Analytics seminar in Manhattan earlier this month.
There are third party agencies that specialize in search engine optimization (SEO), but Select Mail prefers to keep everything in-house. "To me, the whole point of the internet is to have immediate and personal communication with your clients and potential clients," Fiala says as he restrings a guitar that he keeps in his office. "I don't want to put layers between our clients and us."
For additional information about his experience as the new sales and marketing manager of Select Mail, or for a free quote on a direct mail or bulk mail job, contact Zachary Meyer or visit http://www.selectmailbrooklyn.com .
Select Mail has been an owner-run mailing house in Brooklyn since 1988. They are located in the Carroll Gardens neighborhood with a storefront office at 485 Court Street, and are known for their personalized, relationship-based service.
Zachary Meyer, Sales and Marketing Manager