PharmaSmart International, Inc. Redefines Blood Pressure Management through Technology and Pharmacy Focused Patient Services

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PharmaSmart International, Inc., an award winning "Top 100" Rochester NY Growth Company, boasts premiere pharmacy services innovation.

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It has truly reached epidemic proportions

PharmaSmart International, an innovative health management company who advances patient blood pressure management at Retail Pharmacy levels, worksites, medical facilities and specialty care centers boasts an impressive track record as one of the "Top 100" high growth firms in Rochester, NY. A closer look at their progress shows that this is just the tip of the iceberg. Having secured over 75% penetration in the Canadian retail pharmacy marketplace, PharmaSmart executives are now turning their focus to the US pharmacy market. The company's emerging US division, PharmaSmart USA, has positioned itself at the heart of new growth opportunity - pharmacy services and disease state management.

PharmaSmart's value proposition is capturing the attention of leading US pharmacy regional and national chains as well as traditional community pharmacy. Unlike existing blood pressure programs which may primarily act as vehicles for 3rd party advertising, PharmaSmart proposes to convert the hypertensive patient (100 million Americans) into a unique revenue opportunity, and retain that consumer with an exclusive, pharmacy branded BP management program. This service oriented approach addresses the need for today's pharmacy to generate a combined ROI and patient loyalty through innovative pharmacy service programs.

The company is defining itself as a health care component supported by secondary opportunities such as Health & Wellness cooperative partnerships. Its technology features multiple messaging channels attractive to leading health care sponsors looking to reach a highly targeted pharmacy patient.

Based on positive feedback generated at leading conferences such as the NACDS Pharmacy & Technology Conference, it's likely that PharmaSmart's Canadian pharmacy success will be repeated in the US pharmacy marketplace.

A key PharmaSmart deliverable is accuracy, providing clinically validated, patented technology that ensures medical grade performance. Demonstrated accuracy is critical in building program support among the public, and medical community.

Beyond clinical accuracy, PharmaSmart's "pharmacy first / patient first" platform transitions pharmacies to become "Experts in Blood Pressure Management", improving the pharmacist-patient relationship. PharmaSmart's patented blood pressure cuff, patient Smart Card management tool, innovative patient web portal, and dynamic service model differentiates it from existing programs, many of which were first implemented in the 1980's. PharmaSmart brings a completely new approach -- building new pharmacy business around a patient-pharmacist friendly blood pressure management program.

Acknowledging that pharmacy services success hinges on disciplined execution, the company provides a turnkey implementation package, including a comprehensive marketing kit, point of sale training, CE education, doctor detailing, and community out-reach support. Its primary blood pressure management tool --a retail pharmacy branded blood pressure Smart Card -- builds patient value and loyalty.

PharmaSmart's experienced executive team has witnessed first hand the daily challenges a pharmacy staff faces, and they understand what it takes to turn challenges into opportunities. The PharmaSmart program addresses the pressures and the demands facing today's core pharmacy services and tackles them head on.

Ashton Maaraba, PharmaSmart's Global VP of Sales & Marketing, says: "Our goal as a company is to change the paradigm in community blood pressure screening. For year's pharmacy and for that matter pharmacy vendors have not maximized the potential benefits of a consummate blood pressure program. We deliver world class technology, but that's only 1/2 of the equation. We have committed significant resources to ensuring our clients execute at every level, delivering a turnkey program that delivers on the massive blood pressure management opportunity."

Maaraba points out that, according to the American Heart Association, 1 in 3 Americans have hypertension, and over 70% of hypertensives aren't aware they have it. Less than 15% of hypertensives have their condition under control. 1 in 3 prescriptions are hypertension related. "It has truly reached epidemic proportions", Maaraba says.

PharmaSmart's blood pressure management tools and programs allow pharmacies to capitalize on the hypertension opportunity. PharmaSmart's branded Smart Card offers pharmacists a long-term management tool for their patients it has proven to improve hypertension discovery, consultation, and prescription compliance, the greatest challenges in the fight against hypertension.        

In Canada, PharmaSmart credits companies such as Rexall, Shoppers Drug Mart, Wal-Mart Canada, Loblaws, Le Group Jean Coutu, Safeway Canada, Calgary Coop and other fine pharmacies for their outstanding efforts in collaborating to advance patient healthcare throughout the country.

PharmaSmart, headquartered in Rochester, NY, USA, currently serves more than 6000 locations, including pharmacies, many major worksites, hospitals and medical clinics. For more information visit the company's website at http://www.pharma-smart.com or contact Corporate Communications Mary Ann Rutkowski at (800) 781-0323.

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