Leading Customer Experience Measurement Company Adds Fortune 500 Talent

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BestMark, Inc. is pleased to announce that Celine Nelson and Mike Jennings have joined its company.

I was fortunate to develop strong relationships with some of our most talented field leaders, and from them, I learned to think like a field leader. My passion and focus day-in and day-out became delivering actionable insight and easy-to-use tools that could translate into more effective and efficient operation of a practice.

To support increased demand, BestMark, a leading provider of mystery shopping services and customer experience measurements, is pleased to announce that Celine Nelson and Mike Jennings have joined its company.

"With the economic downturn, leading companies are realizing more than ever that they need to differentiate themselves by providing superior customer experiences," said Executive Vice President, Emily Ryerse. "As these customer-focused companies are increasingly turning to BestMark, Nelson and Jennings will enhance our ability to grow and provide rich, groundbreaking research and analytics to our clients. At BestMark, we are committed to our leadership position in the industry and to remaining on the cutting edge of technological advances."

Nelson joins BestMark as the Director of Client Services. Previously, Nelson held a senior management position in the Research and Analytics Department at Best Buy Co., Inc., a Fortune 100 company and the largest specialty retailer of consumer electronics in the United States and Canada. During her eight-year tenure at Best Buy, Nelson led various initiatives to measure company performance and gather consumer insights to direct business decisions. Among other significant accomplishments, her team developed, implemented and managed Best Buy's national customer satisfaction survey, mystery shopping, and merchandising audit programs. Most recently, Nelson was responsible for guiding Best Buy decisions by conducting and analyzing research to link performance to financial metrics. At BestMark, her talents will be used to help clients design solutions that will provide the most significant return on investment through increased customer loyalty and profitability. Nelson graduated from the University of Minnesota in 1998 with a degree in Sociology.

Jennings joins BestMark as its Director of Analytics and Insights. After graduating Summa Cum Laude with degrees in Business Marketing and Business Strategy Management from the W.P. Carey School of Business, Jennings successfully designed and developed a dynamic Customer Relationship Management (CRM) system for a Fortune 500 financial services company. Most recently, he worked as a Senior Strategy Analyst on Thrivent Financial's Strategic Analytics & Solutions Team, where he was charged with developing data-driven decision-making tools to support corporate leaders and a field force of over 3,000 financial advisors. His solutions, which introduced cutting edge technologies in interactive performance dashboards, predictive analytics, micro-market opportunity mapping, and practice management, have become some of the organization's most valued tools. "I was fortunate to develop strong relationships with some of our most talented field leaders, and from them, I learned to think like a field leader. My passion and focus day-in and day-out became delivering actionable insight and easy-to-use tools that could translate into more effective and efficient operation of a practice." In his role at BestMark, Jennings will use his analytic expertise and experience with field performance management systems to blaze new trails in areas of research, analytics, technology, and integrated customer feedback programs.

About BestMark
BestMark was founded in 1986 to help leading companies close the gap between the promise of service excellence and its actual delivery. Today, BestMark is one of the nation's largest customer experience measurement and mystery shopping companies, and their Fortune 500 and Global clients represent some of the most innovative and successful customer-focused organizations in the world. BestMark's approach is designed to isolate the key behaviors that drive customer delight and show clients how to leverage this intelligence to transform simple, day to day operational transactions into memorable experiences that increase customer loyalty, advocacy and profitability. Additional information is available at http://www.bestmark.com.

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Emily Ryerse
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