Cazbah President Implements Strategic Plan

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State-Of-The-Industry Defines Direction for Growing Internet Marketing Company.

Company President Michael V. Seppala unveiled his plans for the growing Internet Marketing Company today.

Seppala, who joined the management team in January of 2007, worked initially with the company on their strategic business plan as an independent consultant. As President and Chief Operating Officer, he has full responsibility for the operations and finances of the company.

"Our experience over the past several years has caused us to be very adept at understanding and addressing the needs of the small to medium business (SMB) segment, with regards to its unique challenges and opportunities. This has resulted in a business model that is readily extensible," Seppala commented.

Seppala's experience as a business manager for two technology-based Fortune 500 companies and a previous entrepreneurial venture provide him with a firm foundation from which to manage the company's day-to-day operations. An electrical engineer by training he received his MBA in Finance and Entrepreneurship from the Simon Graduate School of Business at the University of Rochester (1998).

The company's stated goal is to become the premier SMB Internet Marketing services provider. "Our plan is to aggressively add to our existing base of North American customers via our flagship product as-well-as developing new products that address unmet needs in the markets we serve," Seppala said. "We will continue to develop State-Of-The-Industry technology that is sophisticated yet simple-to-use," he said. "We will establish strategic alliances for the purpose of distribution and cross-selling."

CAZBAH has identified a steady demand for efficient and effective marketing services in a fragmented industry segment, with limited direct competition where only partial solutions are available. "The company has proven its ability over several years through the implementation of a highly-effective and scalable business model and work process," Seppala said. "We have established an excellent gross profit margin business potential by providing measurable and sustainable value to our customers in the areas where they need it most."

CAZBAH is an Internet Marketing services company supporting small businesses by providing a comprehensive solution addressing all aspects of a business' technology and marketing needs on the web. For information and interviews contact Wendy Boyce at (585) 869-0905, Go to


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