Search Engine Marketing (SEM) Firms -- What Their Website Owners Desire

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Research by Increase Visibility, a leading search engine marketing services company (SEM), indicates the top priority of 8 out of 10 SEM clients is their firm's capability to supply new insights into their customer base. Marketing executives claim their search engine marketing firm typically offers information about their customers they already know.

Often our new clients complain that their prior search engine marketing company simply failed to listen to them and learn their concerns and needs.

Research by Increase Visibility, an award winning search engine marketing services (SEM) company reveals the number one priority of 8 out of 10 SEM clients was the firm's capability to provide new, useful insights regarding their customer base. Too often, companies have not been able to rely on their search engine marketing firm to provide useful information such as how their customers make purchasing decisions and how they can grab their customer's attention.

A majority of marketing managers believe that SEM services companies attempt to gain their confidence by impressing them with their search engine capabilities and technical tools but fail to learn and understand their particular business needs. Jim Lisi, President of Increase Visibility states "Often our new clients complain that their prior search engine marketing company simply failed to listen to them and learn their concerns and needs." He goes on to state "New clients suggest that SEM companies spend too much time telling them how fantastic the firm is at search engine marketing."

Marketing executives are seeking an internet marketing firm that is willing to spend time to acquire a thorough understanding of their customer base and how to grow their particular business. Research indicates the vast majority of marketing managers are not interested in a generic game plan. They desire specific strategies designed for their particular business that will bring in more website visitors and also convert them to paying customers.

"When an internet marketing firm attempts to acquire your business, pay attention to the amount of time they actually spend listening to your needs instead of complementing their company," said Jim Lisi.

New search engine optimization companies are being created all the time. Too many of them focus on keywords, page rankings and creating landing pages but don't have the marketing skills to provide insights into customer behavior. Internet marketing experts suggest that if a company's search engine marketing firm is unable to offer new information regarding the company's specific customer base and how to reach them, the firm is not fulfilling its obligations.

Increase Visibility is located in Laguna Niguel, California and is an award winning leader in the search engine marketing services industry. The firm provides search engine marketing, natural search engine optimization, pay per click management, press releases, reputation management and social media optimization services. The firm offers search engine optimization plans to fit small and large marketing budgets. Increase Visibility has numerous clients in the Fortune 1000. The company's President has 10+ years of experience in the field of SEO and the Director of Optimization has more than 10 years of experience in the field of SEO/SEM. Visit the Increase Visibility blog for search engine optimization tips and internet marketing information.

Contact:
Jim Lisi
President
Increase Visibility
877-736-2384 ext. 708
http://www.increasevisibility.com

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