Jake's Loft Holds Charitable Book Signing Event

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Southlake Store Welcomes Life is good® Co-Founder Bert Jacobs on December 7

Bert Jacobs, nationally known co-founder of the Life is good® brand of clothing and accessories, will appear at Jake's Loft, a newly opened retail store at the Shops of Southlake that exclusively sells Life is good products, on Sunday, December 7th from 2:00 PM to 4:00 PM. Bert will sign copies of his fundraising book Life is good: Simple Wisdom from Jake and Rocket. 100% of Life is good's profit from book sales at the event will be donated to the Life is good Kids Foundation, established to help children facing unfair challenges. Book sales in the past year have resulted in company donations of more than $250,000 to the Foundation.

Jake's Loft, launched in August 2007 in Southlake, TX by local owners Dyane and Lynn Arnn, is an independently owned store, called a Genuine Neighborhood Shoppe, selling nothing but Life is good products. While such stores featuring the popular product line are opening across the country, Jake's Loft is the first store of its kind in Tarrant County. The store offers a complete line of clothing and accessories, much of it featuring Jake, the happy-go-lucky stick figure with a huge smile who represents the brand, and his dog Rocket.

Brothers Bert and John Jacobs have come a long way from the days of selling t-shirts from the back of their van on college campuses and at street festivals. With just $78 in the bank, they launched The Life is good Company in 1994. The brand they developed, featuring optimistic, upbeat messages and colorful apparel, has grown into a $120 million business sold in retail locations throughout the United States and in 30 other countries. Bert is a nationally-known business personality who has appeared on NBC's Today Show, CNN, CNBC's The Big Idea with Donnie Deutsch, and his company has been the feature of a cover story on Inc. Magazine as well as major articles in the New York Times and many other publications.

The book signing fundraiser at Jake's Loft is one of many ways that the company raises money for its Kids Foundation. Through donations from select product sales and fundraising accomplished through community festivals held nationwide, Life is good has raised more than $4 million for children's charities in the past four years.

About Jake's Loft
Jake's Loft, located in the Shops of Southlake in Southlake, Texas, is dedicated to spreading optimism in the local community and celebrating what's good through the sale of Life is good® products. For more information on Jake's Loft, please visit http://www.jakesloft.com.

About The Life is good Company
Life is good®, based in Boston, MA, spreads good vibes through its colorful collection of apparel and accessories, and the contagious grin of Jake, its optimistic cultural hero. For more information on Life is good®, please visit http://www.lifeisgood.com

Life is good® is a registered trademark of The Life is good Company.


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Dyane Arnn

Michael Burns
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