Customer needs have evolved beyond simply using technology to deliver online webcasts and webinars as they now seek out solutions to drive increased value from their programs
Toronto, ON (PRWEB) October 31, 2008
Streamlogics, a leading global provider of webcasting solutions and services, today announced the launch of its Health and Life Sciences (HLS) division. Leveraging nearly a decade of webcasting experience in the health and life sciences industry, Streamlogics has introduced an expanded suite of services designed to enable medical agencies, pharmaceutical firms, medical device manufacturers and teaching hospitals to improve the results of their online marketing and training initiatives.
Streamlogics will provide results-driven webcasting programs for a wide range of applications including promotional and CME programs, KOL speaker development, and live OR/surgical training. New services include audience development solutions such as email campaign management, telephone registration and reminder services, fax broadcasting, and direct mail programs. Post program reporting and analytics are now also available, allowing customers to measure the effectiveness of various recruitment channels while providing an accurate profile of their attendees.
"Webcasting and webinars help healthcare and pharmaceutical organizations educate and communicate with medical professionals in a cost effective, timely and environmentally friendly manner," says Greg Caressi, Senior Vice President, Healthcare and Life Sciences from Frost & Sullivan. "We believe that these benefits, coupled with industry pressure to reduce sales and marketing costs, will encourage more companies to partner with vendors like Streamlogics to take their meetings online."
According to a recent 2008 report, approximately half a million U.S. physicians were reported to have participated in an online webcast during the past 12 months. An article published in PharmaVOICE Magazine in the November/December, 2008 issue indicated that physicians are spending nearly nine hours per week online, and that pharmaceutical firms need to capitalize on this online activity as a high-service, quality-education channel to better meet physician needs.
"Customer needs have evolved beyond simply using technology to deliver online webcasts and webinars as they now seek out solutions to drive increased value from their programs," said Shaun McIver, President and CEO of Streamlogics. "Our Health and Life Sciences specialists are industry experts who can apply the appropriate solutions to help increase audience attendance, while providing the necessary reporting data to truly measure ROI."
McIver has been invited to participate in a webcast moderated by Greg Caressi from Frost & Sullivan to discuss how best practices can be employed to deliver successful webcasts to medical practitioners. The video webcast will be delivered Thursday November 20th, 2008 at 2PM EST (11 AM PST) live from the Carl J. Shapiro Simulation and Skills Center (SASC) at Beth Israel Deaconess Medical Center (BIDMC) in Boston, MA. He will be joined be Peter Macaulay, Director I/S Media Services from BIDMC, who will discuss how his organization has utilized live webcasting to deliver a wide range of communications and training programs. All attendees will receive a copy of the Frost & Sullivan whitepaper, Innovative Communications for Healthcare and Life Sciences.
Pre-registration is available now by accessing the following URL: http://www.frost.com/hcinnovation
Streamlogics is a leading global provider of webcasting software and services to more than 500 enterprises across several verticals including financial services and healthcare and life sciences. Streamlogics' webcasting solutions are utilized for training and certification, marketing and lead generation, and corporate communications. Founded in 1999, Streamlogics is based in Toronto, with regional offices throughout North America. The company also supports a global network of value added resellers. For more information please visit http://www.streamlogics.com
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