Passenger's Samantha Skey to Keynote at ad:tech New York

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Panel to Focus on Building Brand Passion Among Millennials

Obama, Apple and Ice Cream - Building Brand Passion Among Millennials

Passenger, the technology leader in on-demand Customer Collaboration, today announced that Samantha Skey, Passenger's newly appointed senior vice president of business development and eastern region general manager, will be a keynote speaker at ad:tech New York, occurring November 3-6, 2008. Ms. Skey will present a session entitled "Obama, Apple and Ice Cream - Building Brand Passion Among Millennials," discussing the nuances of brand adoption among this influential generation. After an introduction from Drew Ianni, Advisory Board Chairman, Programming, ad:tech expositions, Ms. Skey will share new research and road rules to forging a connection with this passionate and plugged-in consumer, pulling on insight from a panel of Millennials joining her on stage. Ms. Skey recently came to Passenger from Alloy Media + Marketing, where she served as executive vice president, strategic marketing.

  •     Who: Samantha Skey, SVP of business development and eastern region GM, Passenger
  •     What: ad:tech New York keynote presentation: "Obama, Apple and Ice Cream - Building Brand Passion Among Millennials"
  •     When: Tuesday, November 04, 2008 4:00 - 5:00 p.m. ET
  •     Where: New York Hilton, New York

About ad:tech
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With eleven shows in seven countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

About Passenger
Passenger is the technology leader in on-demand Customer Collaboration, helping companies infuse the voice of the customer into their business to continuously inspire innovation and meaningful change. With its intuitive platform of social networking, collaboration and analytics, Passenger works with companies such as ABC, Chrysler, Coca-Cola and Fox to build and manage private online communities to make more informed business decisions, innovate more rapidly, and design better products and services. Founded in 2005 with offices in Los Angeles, Palo Alto and New York, the company is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. For more information, please visit http://www.thinkpassenger.com.

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TYLER Perry
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