Sales and Marketing the Six Sigma Way
Atlanta, Ga. (PRWEB) October 31, 2008
Frustrating economic conditions are forcing B2B companies to generate more revenue with even fewer resources.
The "Sales Kaizen Event," a new strategy for improving revenue performance, has been announced by Sales performance Consultants, Inc., a privately held company in Norcross, Ga.
"The time is right for improving sales and marketing processes" says Michael Webb, President of Sales Performance Consultants, Inc., and author of "Sales and Marketing the Six Sigma Way" (Kaplan Publishing, 2006).
"The language and culture of sales and marketing can now be fully connected to process improvement and process approaches," says Webb. "In fact, doing this correctly produces a result the whole company appreciates, and one the sales department absolutely loves."
Kaizen events are a short-term, focused project to measurably improve a process. Based on the Japanese philosophy of continuous improvement, Kaizen events are popular in the U.S., because the results are often dramatic, immediate, and long-lived.
Previously, Kaizen events have been applied in manufacturing organizations rather than in sales. That's because cultural and functional barriers between departments tended to generate resistance.
"In challenging economic times like these, companies need new ideas on how to produce more revenue with fewer resources. They also need facts to make the right decisions. Sales Kaizen events are a powerful way to help them see a new and more productive path."
Sales Performance Consultants, Inc., will release details about how to conduct Sales Kaizen events in a free tele-seminar scheduled for next Wednesday, November 5, 2008
To learn more about Sales Kaizen Events and receive a detailed whitepaper and information about the upcoming tele-seminar, readers should visit http://www.saleskaizen.com.
Michael J. Webb, president and founder of Sales Performance Consultants, is the foremost expert on sales process improvement. Michael and his team have helped companies such as ThermoFisher Scientific, MAQUET, Marriott, Replicon, Accelerent, WaterFurnace, and many others to make their sales funnels flow faster through evidence-based approaches such as Lean and Six Sigma. Michael delivered the keynote address to the first two conferences ever held on applying Six Sigma to marketing and sales. He also has extensive sales training facilitation and field coaching experience with hundreds of salespeople and managers in the U.S. and Canada. Michael is the author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) and numerous articles. You can reach him at (877) 784-6507 or [email protected]