This Thanksgiving, it's All About Dressing …and Impressing

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Family Recipes to Impress and Comfort Foods Most Wanted by Thanksgiving Hosts; New Website for Food Lovers and Enthusiasts Offers How To Videos, Cooking Tips

It's a must have resource for food lovers and enthusiasts online.

How to prepare the turkey? Pumpkin or Pecan pie? Mashed or twice- baked potatoes? Year after year, these questions linger in the minds of hosts everywhere when preparing their Thanksgiving feasts. how2heroes (, an online video destination that celebrates people's passion for food, is helping hosts turn up the heat in the kitchen this Thanksgiving, by offering a wide selection of recipes that honor tradition and offer new twists on old favorites.

A recent survey of visitors to the how2heroes site found consumers wish to stick to tradition when it comes to their Thanksgiving meal. Family recipes, stuffing recipes and comfort food recipes were the most desired item, with stuffing the most sought after. The survey also showed spicing up traditional favorites was also of interest, as a way to impress guests.

"Thanksgiving is a time of family and tradition, often centered around a feast put together by recipes that have been passed down from generation to generation," said Lynne Viera, founder, how2heroes. "how2heroes can help cooks in kitchens across the country plan their Thanksgiving meal by offering a wealth of how-to videos from moms to master chefs, for recipes on traditional favorites and creative ways to spice up main dishes."

how2heroes first launched in May 2008 and offers online videos and tutorials for food lovers and enthusiasts across a variety of categories, including: sides, appetizers, beverages, deserts and baked goods, entrees, family recipes, international, seafood, soups and sauces, and techniques. A special category for Thanksgiving has also been added to help with meal planning this holiday season.

The site features videos professionally produced by the how2heroes team as well as those uploaded by users. Currently, how2heroes includes how-to tutorials from heroes in Boston, New Orleans, New York and San Francisco - great people, with ideas to share. And just who is a hero? Professional chefs and bakers, fishmongers and fishermen (and women), cheesemongers, chocolatiers, farmers, and bartenders and beer barons; anyone willing and eager to share their knowledge, experience, love of food, and treasured family recipes.

"There are a number of websites created for those who love to cook and entertain, but no online resource that blends recipes, tips and techniques with high quality, how-to videos from professional chefs and amateurs alike," said Viera. "It's a must have resource for food lovers and enthusiasts online."

About how2heroes
how2heroes ( is a how-to online video destination that celebrates people's passion for food - the flavors, the presentation, the secrets to success, the cultural inspirations, and of course the "heroes" who share their knowledge and experience. We believe that learning about the hero behind the how-to's is almost as important as the how-to itself. how2heroes provides a comfortable, welcome home for food enthusiasts looking for inspirations from professionals and amateurs alike or for those who have their own great ideas to share. how2heroes is headquartered in Boston, MA.


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Danielle Simmons
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