237 Bloggers Worldwide Collaborate to Benefit Charity

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"The Age of Conversation II: Why They Don't Get It" brings together more than 250 of the world's leading marketers, writers, thinkers and creative bloggers in this second volume of the Age of Conversation series.

A year and a half ago, an online conversation between two marketing professionals in the U.S. and Australia evolved into a collaborative writing effort by more than 100 bloggers from nine countries that created a book called "The Age of Conversation". The project raised nearly $15,000 for Variety, the international children's charity.

Following the success of the first book, which was published in the summer of 2007, Drew McLellan and Gavin Heaton, organizers of the first project, have published "Age of Conversation 2" - http://www.ageofconversation.com, which compiles written thoughts on the role of conversation in marketing today from 237 marketing professionals who blog in the U.S. and 15 other countries.

McLellan, who heads McLellan Marketing Group, a Des Moines, Iowa advertising agency, has been writing a blog for more than two years. His blog, DrewsMarketingMinute.com - http://www.drewsmarketingminute.com, is among the 25 most-read marketing blogs. Heaton, who works for global software giant, SAP, writes ServantofChaos.com blog - http://www.servantofchaos.com, from Sydney, Australia, which is also a top 25 marketing blog.

The project has an unusual story behind it, involving online connections between people around the world who had never met each other face to face.

After McLellan had written about Wharton University's effort to create a collaborative book, Heaton suggested online that they get a few fellow bloggers to try it.

"Three e-mails later, we had named the book and the charity. It just fell into place," McLellan said. "The Age of Conversation was the perfect topic. The marketing industry is abuzz about how citizen marketers are changing the landscape, and these books capture that new phenomenon from a uniquely global vantage point."

Through their blogs, McLellan and Heaton invited other marketing professionals to commit to writing essays about conversation. They set what they thought would be an impossible goal -- 100 bloggers. Within seven days they had commitments from 103.

No sooner had the first book been published when the two began planning for "Age of Conversation 2". The new book was released on October 28, 2008 in three formats - an e-book, softcover and hardcover.

The book can be purchased online at this link - http://stores.lulu.com/ageofconversation.

All proceeds will again be donated to Variety, the international children's charity.

Pricing for "The Age of Conversation 2" is:

e-book: $12.50 ($10.00 going to charity)
paperback book: $19.95 ($8.02 to charity)
hardback book: $29.95 ($6.04 to charity)

For more information or media requests please contact:
David Reich
212 573-6000                     
david @ reichcommunications.com


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David Reich