This deal represents a significant milestone as we build our network in Europe, where we already have operations in France, UK and Germany
Seattle, WA and Madrid, Spain (PRWEB) October 31, 2008
Razorfish™, one of the largest digital marketing firms in the world and an independent subsidiary of Microsoft, today announced the acquisition of Wysiwyg, one of Spain's largest digital advertising agencies based in Madrid.
Wysiwyg (the name was inspired by the phrase "what you see is what you get") will retain its brand identity and be known as Wysiwyg, a Razorfish company. It will be managed by its existing leadership team.
Founded in 1995, Wysiwyg works across all digital platforms, from websites and digital ads to web video and mobile marketing. The privately held company has 56 employees in Madrid.
Furthermore, Wysiwyg has won numerous creative awards at shows such as Spain's El Sol and Argentina's FIAP (both shows are for Spain, Portugal and Latin America), Spain's Laus (design) and Ampe (media) awards, Spanish Creative Club (CDC), One Show Interactive and New York Festivals. The company has also been short-listed several times at the Cannes Advertising Festival.
"This deal represents a significant milestone as we build our network in Europe, where we already have operations in France, UK and Germany," said Darin Brown, president of Razorfish Europe. "With every expansion, we strengthen our ability to meet our clients' growing needs for pan-regional, digital marketing services." Razorfish Europe clients include Asda, International Olympic Committee, Weight Watchers, and Starwood Hotels.
Said Razorfish global CEO Clark Kokich: "Wysiwyg was founded the same year that Razorfish began in the States. We share the same history and the same vision for digital technologies. President Sixto Rodríguez, Co-Managing Directors Ignacio Álvarez-Borrás Feijoó and Adolfo González and their staff are a great addition to our team. Under the leadership of Executive Creative Director Marga Castaño, we are also gaining exceptional creative talent. We look forward to working with Wysiwyg and their clients, bringing our global resources to the table."
For its part, Wysiwyg joined Razorfish because it has one of the largest all-digital global networks in the business, Rodríguez said. "Our clients are beginning to see the power of digital culture, how it is revolutionizing marketing and advertising across Europe, and requiring that their brands live not just on the Internet but on many different digital platforms," he said. "We are certainly proud of the identity we created for ourselves over the last 13 years. At the same time, Razorfish has a great reputation for innovation and we are thrilled to be part of an international company. Joining the network was the right thing to do for our business, our employees and our clients."
Razorfish™, LLC formerly Avenue A | Razorfish, is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish™ counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish™ has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients -- many of them served in multiple markets--include Carnival Cruise Lines, Coors Brewing Company, Levi's and Starwood Hotels. Visit http://www.razorfish.com for more information.
Sally O'Dowd, Razorfish
Direct: (312) 696-5068
Cell: (773) 458-3740