Complimentary White Paper: Where Senior Care Suppliers Spent Marketing and PR Dollars in 2007 and 2008

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How prevalent are the use of blogs, podcasts and other Web 2.0 tools by suppliers in the senior care marketplace? Are print advertising budgets being reduced? Will senior care vendors attend fewer tradeshows? These questions are answered in our latest “Trends in Senior Care Marketing" report.

While the marketing sophistication of many healthcare companies is as impressive as any industry, many senior care vendors have limited or no marketing budgets.

How prevalent are the use of blogs, podcasts and other Web 2.0 tools by suppliers in the senior care marketplace? Are print advertising budgets being reduced? Will senior care vendors attend fewer tradeshows? These questions are answered in our latest Trends in Senior Care Marketing report.

The much-hyped “aging of America” has arrived, but many suppliers of senior care products and services are unprepared for the intense marketing competition about to take place. This research report examines the latest trends and best practices for marketing to the senior care industry.

To download a free copy of the report, visit: http://www.seniorcaremarketer.com/downloads.htm

The report represents a broad spectrum of senior care companies, including home care, senior housing, medical, physical therapy and pharmaceutical.

Key topics include:

  • What marketing and PR activities were most important to senior care suppliers last year, and their budgeting plans for the next 12 months;
  • Who and what suppliers rely on to stay knowledgeable about the marketplace;
  • How optimistic suppliers are about the overall health of the senior care marketplace.

The report found that blogging and pay-per-click advertising have yet to catch on with many senior care vendors, many of which have limited marketing budgets. Most respondents prefer traditional marketing methods such as print advertising, trade show exhibits, print press releases and direct marketing, although search engine optimization and e-mail marketing are making strong inroads.

The report comes at a critical time: the senior care market is booming and its effects will be felt for decades. Among 78 million U.S. baby boomers, roughly one-third will be 62 years old or older by 2013, says the American Association of Retired Persons (AARP). By 2030, one of every five Americans will be over age 65.

"The Internet is dramatically changing the marketing landscape – yet we don’t expect to see major differences in senior care marketing and PR activities over the next year,” said Mark Willaman, president of Fisher Vista, LLC, which owns SeniorCareMarketer. “While the marketing sophistication of many healthcare companies is as impressive as any industry, many senior care vendors have limited or no marketing budgets.”

About Fisher Vista, LLC

Fisher Vista, LLC is a marketing and information services firm focusing on the human capital and senior care industries. The company’s flagship product, HRmarketer.com, is the No. 1 online marketing and PR service in the human resources industry. SeniorCareMarketer.com is scheduled for launch November 1, 2008.

This press release was distributed through eMediawire by Human Resources Marketer (SeniorCareMarketer: http://www.SeniorCareMarketer.com) on behalf of the company listed above.

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