European Business Magazine Features Objectivity, Inc. CEO Jay Jarrell

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'Zillion Business Review' highlights Objectivity's double-digit growth and Jarrell's strategic plans

For companies that require high-volume data ingest and complex relationship tracking, we are the best solution to give them a competitive advantage, not just now but for decades to come.

In a recent interview with the European business magazine "Zillion Business Review," Objectivity's president and CEO Jay Jarrell reveals how the company has achieved double-digit growth and why the company's technology is poised for a rapid rise in adoption.

The interview appears in the 26th edition of Zillion, a bi-monthly business magazine for international enterprises based in The Netherlands. The interview highlights Jarrell's accomplishments during his two-decade career in the software industry and reveals his insight into how the database management industry is shifting in Objectivity's favor.

"Looking forward, the usage requirements, complexity, and performance of our high-end customers' applications will continue to move in our direction, and we are in a strong position to see new adoption of our embedded technology in the future," said Jarrell in the article.

Zillion editors contacted Jarrell in July after Objectivity announced a 19 percent increase in revenue for FY08 over FY07. Jarrell believes that market conditions are ripe for a repeat performance in FY09.

"Our database management system is scalable, flexible and future-proof," Jarrell said. "For companies that require high-volume data ingest and complex relationship tracking, we are the best solution to give them a competitive advantage, not just now but for decades to come."

About Jay Jarrell
As President and CEO of Objectivity, Inc., Jay Jarrell is responsible for the day-to-day operations of the company as well as managing the company's growth and strategic direction.

Jarrell is also an active member on Objectivity's board of directors. He has been President and COO, a position he assumed in January 2002, after serving as Senior Vice President of Sales and Marketing.

Prior to joining Objectivity in 1997, Jay was the Senior Director of Sales and Marketing for Creative Biomedics, a company specializing in network telecommunications equipment and software solutions. Previously, he held sales and marketing positions at Computer Associates and A.C. Nielsen Co.

About Objectivity, Inc.
Objectivity, Inc. is the leading provider of distributed, real-time, SOA-enabled database management solutions for mission-critical applications. The company's flagship product, Objectivity/DB, is used by government, security, complex manufacturing, commercial services, science, and engineering organizations to increase speed, precision and productivity.

Objectivity remains on the cutting edge of innovation by working directly with clients to build customized programs, find solutions to complicated challenges and seamlessly integrate technology across multiple platforms and languages.

Objectivity, Inc. is headquartered in Sunnyvale, California, USA. Please contact us by visiting Objectivity.com or calling (408) 992-7100. A 60-day free trial of Objectivity/DB is available on the website, and Objectivity also provides free web-based Object Database Training Courses.

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Hillary Schuler-Jones
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