Exhibitgroup/Giltspur Boosts Creative Talent with Four New Designers

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Top Designers from Leading Retail, Consumer, Technology and Healthcare Companies to Deliver Innovative Brand Experiences

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At EG, we're already known for having the largest and most diverse design and creative network in the industry

Exhibitgroup/Giltspur (EG), a leading experiential marketing agency known for creating meaningful and memorable brand experiences, today broadened its global design network with key additions to its design group. With more than 50 years of collective design and marketing experience for leading consumer, healthcare and technology brands, designers Michelle Aversa, Ed Chen, Dror Kodman and Ron Ritacco join EG's New York, Boston and Pittsburgh client care centers.

"At EG, we're already known for having the largest and most diverse design and creative network in the industry," said John Jastrem, president and CEO, Exhibitgroup/Giltspur. "With over 100 designers and creative thinkers worldwide, these four designers join an already strong and thriving group of artists. They've worked with some of the top companies in the world, and are ready to apply their talents to creating engaging attendee experiences for our clients and their customers."

Joining the EG team is:
Michelle Aversa brings more than 25 years of expertise to her new role as graphic designer in the Pittsburgh client care center. With previous consultancy and agency experience, Aversa has provided design and production counsel to clients including GlaxoSmithKline, the Pittsburgh Pirates, and Walt Disney World.

Ed Chen will be based in EG's New York client care center as a designer, developing creative solutions for LG Electronics. An expert in 3D design and production, Chen's work as a senior designer and interim marketing director for Estee Lauder shaped his innovative approach to luxury sector marketing.

Dror Kodman will work on LG Electronics projects as a senior designer in EG's New York client care center. A superior print and graphic designer, Kodman previously worked for exhibit and architecture firms with such clients as Pfizer and Johnson & Johnson.

Ron Ritacco, with more than 20 years of experience, is the new graphic designer for health care accounts in EG's Boston client care center. A member of the 3D design team, Ritacco brings retail promotion and branding expertise from previous work for Filene's|Kauffman's, Macy's, Casual Male Retail Group and Brookstone.

"Each of these designers possess unique, cutting-edge talent that sets them apart from their peers - this kind of rich experience will undoubtedly advance EG's global, award-winning concepts and creations," said Jastrem.

About Exhibitgroup/Giltspur:
Exhibitgroup/Giltspur (EG) is an award-winning experiential marketing agency known for creating meaningful and memorable connections between leading companies and their customers. By producing powerful brand experiences through exhibits, events, mobile marketing tours, permanent installations, and temporary retail environments, EG helps clients accelerate the sales process, deepen brand loyalty and consistently deliver superior results. Founded in 1926, and backed by the financial strength of its parent company, Viad Corp (NYSE: VVI), EG employs more than 500 industry experts in 26 client care centers throughout the world. For more information, please visit http://www.e-g.com.

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