Red Bricks Media East Helps the Innocence Project Take Advantage of Google Grant

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Performance marketing agency helps strengthen non-profit's online marketing presence.

Can you imagine spending decades behind bars for a crime you didn't commit?

For the clients of the Innocence Project, this nightmare is a reality. A groundbreaking non-profit litigation and public policy organization, the Innocence Project works to free the innocent from prison through DNA testing and to reform the criminal justice system to prevent future injustice. To date, 221 wrongful convictions have been overturned by DNA testing in the U.S., and the organization hears from hundreds of new potential pro bono clients every month.

The Innocence Project also seeks to raise awareness about wrongful convictions among the public, and has been expanding its reach online in recent years. The group is a recent recipient of the Google Grants™ program, which awards free Google AdWords™ advertising to registered 501(c)(3) organizations. By using AdWords, Google's flagship advertising program, non-profit organizations like the Innocence Project can harness the power of the Internet to inform, engage and connect with their constituents online.

Red Bricks Media East, experts in managing interactive marketing campaigns, provided pro bono assistance to the Innocence Project to strengthen and optimize the non-profit's online footprint and spread awareness of the cause. "It's important to give back to the community, and social responsibility is a core value here at Red Bricks Media," said Dan Weiner, Red Bricks Media East's Managing Director. "We're excited to partner with the Innocence Project and contribute actionable recommendations to their amazing cause." Red Bricks Media provided keyword research, search engine optimization (SEO), pay-per-click (PPC) suggestions and interactive teach-and-learn sessions to the Innocence Project.

Matt Kelley, the Innocence Project's Online Communications Manager, said, "Red Bricks Media's team reviewed every aspect of our search engine marketing and optimization, trained us on best practices and built a solid plan for us to move forward. We have already begun to see the benefits of their insight and advice."

Red Bricks Media's Social Responsibility team regularly offers pro bono consulting to local non-profit organizations. To learn more, visit

About Red Bricks Media
Red Bricks Media is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients' successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit to find out why Red Bricks Media is one of the fastest-growing agencies in the country.

About the Innocence Project
The Innocence Project was founded in 1992 by Barry C. Scheck and Peter J. Neufeld at the Benjamin N. Cardozo School of Law at Yeshiva University to assist prisoners who could be proven innocent through DNA testing. To date, 221 people in the United States have been exonerated by DNA testing, including 17 who served time on death row. These people served an average of 12 years in prison before exoneration and release.
The Innocence Project's full-time staff attorneys and Cardozo clinic students provide direct representation or critical assistance in most of these cases. The Innocence Project's groundbreaking use of DNA technology to free innocent people has provided irrefutable proof that wrongful convictions are not isolated or rare events but instead arise from systemic defects. Now an independent nonprofit organization closely affiliated with Cardozo School of Law at Yeshiva University, the Innocence Project's mission is nothing less than to free the staggering numbers of innocent people who remain incarcerated and to bring substantive reform to the system responsible for their unjust imprisonment. Visit to learn more.

Google, Google AdWords and Google Grants are trademarks of Google Inc.


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Lauren Quan
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