Never Before Released on CD - 8 of the Greatest Advertising Books Ever Written

6 rare out-of-print advertising book classics are now available for the first time in audio CD format. Get Rosser Reeves' "Reality in Advertising," Fairfax Cone's "For All Its Faults," Alvin Eicoff's "Or Your Money Back," Albert Lasker's "The Lasker Story," Leo Burnett's "Communications of an Advertising Man," Maxwell Sackheim's "My First Sixty Years in Advertising" and classic works from David Ogilvy and Claude Hopkins.

(PRWEB) November 4, 2008 -- Bret Ridgway, founder of SFSBookstore.com, today announced the release of "Newstrack ADVERTISING CLASSICS" a unique collection of CD recordings from the books of some of the greatest advertising experts who ever lived.

Eight of the greatest advertising experts of all time put the accumulated wisdom of their lifetimes into 8 of the most revealing advertising books ever written. And now, because these books have been put onto audio CDs, users can easily listen to the volumes of information at their own pace.

"People can listen and assimilate a wealth of information on advertising while driving, taking a walk, lounging on the patio, or where ever they prefer," Ridgway said. "If someone is looking for expert advice, here is an opportunity to learn from the best," Ridgway said.

Ridgway goes on to say that this audio album is unique because most of the recordings are of books that are no longer in print. "Reality in Advertising" by Rosser Reeves and Alvin Eicoff's "Or Your Money Back" are great examples, he said.

The pioneer of direct response television advertising, Eicoff wanted to connect with consumers, right in their own homes. He is best known for his introduction of the info commercial - first focusing on a problem, next explaining a solution, and then demonstrating a specific product that meets the solution.

"Some strategies and tools are ageless," Ridgway said. "This is an awesome collection of time-tested advertising techniques from the masters. And the beauty of it all is that what worked back in their day continues to work successfully with today's technology."

The "Newstrack ADVERTISING CLASSICS" Audio CD set includes the following classic books:

David Ogilvy - Ogilvy On Advertising
Claude Hopkins - My Life in Advertising
Albert Lasker - The Lasker Story
Fairfax Cone - With All Its Faults
Rosser Reeves - Reality in Advertising
Alvin Eicoff - Or Your Money Back
Leo Burnett - Communications of an Advertising Man
Maxwell Sackheim - My First Sixty Years in Advertising

Bret Ridgway is the founder of the SFS Bookstore, a unique site that features many hard to find classics on advertising and copywriting. For more information on Newstrack Advertising Classics visit http://www.twipress.com/productpages/Newstrack.htm.

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