eWayDirect Announces a New Feature Integrating Website Reengagement Technology with its Market-leading Email Platform.

New technology allows eWayDirect, Inc., to provide marketers the opportunity to reengage website visitors who have left the website without making a purchase … as an integral part of the emessaging company's platform.

Southport, CT (PRWEB) November 3, 2008 -- eWayDirect announces the launch of a new website reengagement feature designed to reengage customers who have left a website without making a purchase. The feature is fully integrated with the eWayDirect email marketing platform.

Website reengagement technology gives eWayDirect clients the ability to identify their customers and email subscribers each time they visit their website, and -- once they leave the website -- to send emails reminding them of current specials being run, or provide additional information on the products/services that they were viewing on the site.

Sales generated by website reengagement emails consistently exceed sales generated from regular email campaign messages. It is not uncommon to see sales per email 8-10 times higher

For ecommerce and catalog companies using our technology, the open rates consistently exceed 50% on reengagement emails. Best of all, there's no charge for eWayDirect clients to set up and use the functionality.

Website reengagement is a far more robust and user-friendly tool than shopping cart abandonment, and produces great results -- without having to make offers to consumers that go beyond the standard marketing strategy of the company

"Sales generated by website reengagement emails consistently exceed sales generated from regular email campaign messages. It is not uncommon to see sales per email 8-10 times higher," says Marty Donner, CRO at eWayDirect. "For ecommerce and catalog companies using our technology, the open rates consistently exceed 50% on reengagement emails. Best of all, there's no charge for eWayDirect clients to set up and use the functionality."

Website reengagement technology is a logical part (and extension) of an email platform. Email providers have the most up-to-date and accurate subscriber information and can easily control subscriber preferences, so customers never receive email that is unwanted or unsolicited.

"Website reengagement is a far more robust and user-friendly tool than shopping cart abandonment, and produces great results -- without having to make offers to consumers that go beyond the standard marketing strategy of the company," adds Neil Rosen, CEO of eWayDirect.

eWayDirect's website reengagement is available as part of the overall eWayDirect email marketing platform at no extra charge. eWayDirect is a market leader in search and emessaging, and offers in addition powerful social media marketing through emerging interactive technologies. For more information or to see a demo, contact Marty Donner at 203-256-5127 or visit the eWayDirect website at email marketing company.

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