Brand Name Outlet Mall Revamps Website
Brand Name Outlet Mall is currently going through a reboot, changing its focus from a general online store to becoming specialized in the fields of health and electronics. Its owner, Edward Everhart, has recently added a companion blog that focuses on beauty and health tips.
Witchita, KS (PRWEB) November 1, 2008 -- Edward Everhart, the proprietor of www.BrandNameOutletMall.com, has recently shifted the focus of his website to catering towards the health market. When Everhart started the website a year ago, he had built a variety store, offering a range of items such as housewares to video games. There are still elements of that original archetype in the current layout of his webstore, but Everhart has plans.
"I'm making changes gradually as I go along," said Everhart. "Being healthy is a really important goal in America today and I want to be able to help people reach their goals, be it weight loss, weight gain or selling vitamins."
Indeed Brand Name Outlet Mall does have vitamins, but Everhart doesn't intend to change everything in his site. "I will still carry electronics, but the focus has been expanding on things like make up, beauty aides, health equipment and food supplements," he said.
While the additions to his website have reshaped his focus, Everhart has also added an informational blog, www.HealthAndBeautyChatter.com, for his readers. "I'm going to write about the health and vitamin supplements we carry," he mentioned. Keeping the blog a family affair, Everhart also has help from his stepdaughter. "She's a beautician and we could have make-up tips. I work with beauticians and so I've learned a lot. I think that this blog can help many people."
As Edward Everhart continues to retool his website and add new products and new features, he also goes along with most Americans in terms of redefining priorities. There is a clear need for the being a healthy person and Everhart recognizes this, which is why Brand Name Outlet Mall is what it is. Though it once started out as a one-stop shopping center, it has changed and evolved into something that has the necessities that people require.
If anything, the one thing that remains the same is the convenience of using the internet to get products shipped to your home, particularly in this economy, which is something that Everhart recognizes: "With the price of gas, you can shop online and not spend a nickel on gas. That being said, I want to make sure that my customers have everything they want and need available through the site."
About the Company:
Brand Name Outlet Mall (www.BrandNameOutletMall.com) is owned and operated by Edward Everhart, who launched the website in 2007. The company's focus has recently shifted to catering towards the health and beauty and electronics niche markets.
Contact Information:
Edward Everhart
www.BrandNameOutletMall.com
(316) 708-0617
IePlexus, Inc.
www.iePlexus.com
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