Shamir Wins CEBA Award for Ad Camapaign

Shamir's unconventional teaser ad campaign wins coveted award.

San Diego, CA (PRWEB) November 3, 2008 -- On October 1st, American Business Media presented the 13th Annual CEBA (Creative Excellence in Business Advertising) Awards at the Frederick P. Rose Hall Home of Jazz at Lincoln Center, in New York City. The awards ceremony was held to recognize the top business-to-business advertising campaigns for 2007. From hundreds of entries, 35 finalists were chosen to compete in 12 different categories. Shamir, utilizing an in-house team, was up against two prominent national ad agencies in their category and went on to win the CEBA Award in that category.

Shamir's "In the Office: AutoReply" ad campaign, which had already won a Silver Hermes Creative award in July, was nominated in the Single Ad - Spread or Larger category. The campaign, which ran from January to April of 2008, was designed to get readers curious about Shamir's upcoming Vision Expo East (VEE) product and technology releases. Shamir's "In the Office: AutoReply" ad campaign competed against Eastman Kodak's "Beautiful" ad, created by New York ad agency DDB and Epson's "Skyline" ad, created by Eric Mower and Associates.

Shamir utilized multiple media outlets for this campaign including print and web advertising, which directed interested individuals to log on to specific teaser websites, where they could register to receive more information about the new products and technologies that Shamir would ultimately announce at VEE.

"It was such an honor to be selected as a nominee amongst such industry giants. It was an even bigger honor to win. In our industry (optical) you see a lot of 'safe' ad campaigns; we went another route and were rewarded. That feels good," said Matt Lytle, VP of Marketing.

Shamir Insight, Inc., is a fully owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based, public company (NASDAQ: SHMR), which is engaged in the development, design and manufacture of premium progressive lenses and molds for the ophthalmic industry. Serving as the Sales & Marketing center for the USA, Canada, Central /South America and Mexico, Shamir Insight specializes in the marketing of premium progressive lenses under product brand names such as Shamir Autograph®, Shamir Creation®, Shamir Piccolo®, Shamir Attitude®, Shamir Genesis™ and Shamir Office™, the industry's leading occupational lens. Exclusively designed with proprietary, patented EyePoint Technology®, a groundbreaking software program that utilizes ray-tracing to compute optical properties and simulate human vision, this extensive product line is distributed through a network of over 300 Shamir ReCreating Perfect Vision® partnering optical laboratories. Shamir Insight employs a large national sales force of Account Executives, many of whom are ABO-accredited educators who speak on a variety of optical topics to Eye Care Professionals. Shamir Insight is a member of Vision Council of America (VCA) and the Optical Laboratories Association (OLA) and supports VCA's Check Yearly See Clearly® program. The company was established in 1997 and is headquartered in San Diego, CA.

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