Learn To Produce Wedding Albums That Are More Creative And More Profitable
Albums are the most profitable product offered by wedding photographers, but also one of the most complicated to design, assemble and market. In this book, Bob Coates takes you inside the process, showing you the possibilities and offering suggestions for enhancing your bottom line. In each chapter, one photographer, carefully selected from among the best in the industry, discusses the creative choices they make for each design and how they market their work. By following along with these proven practices and techniques, photographers in all demographics can learn how to give their clients the "upscale" feel that results in happier customers and bigger sales.
Buffalo, NY (PRWEB) November 2, 2008 -- Albums are the most profitable product offered by wedding photographers but also one of the most complicated products to design, assemble, and market effectively. In this book, Bob Coates takes readers inside the processes used by the top wedding photographers in the field, illustrating the many possibilities and offering suggestions for enhancing any studio's bottom line. BUY IT HERE AT AMAZON
Photographer's Guide To Wedding Album Design and Sales, 2nd Edition
In each chapter, the photographers discuss the creative choices they make for each design. This includes the selection of the type of album, the cover for the album, the colors to be used in the design, matching the feel of the album to the couple's tastes and the style of their wedding, assembling images to tell the story of the day, and combining images and text to create a visually appealing design.
Also covered are tips for marketing these albums. This takes place in two phases. First, before the wedding, the couple must decide to pre-order an album as part of their photo package. Creating dazzling sample albums, discussing the importance of the album as a memento that will be passed on to their children, and explaining the costs and design options available are all critical components of successfully getting the order. After the shoot, the photographer must know how to prepare images for presentation, assist the clients in selecting images that help create a cohesive narrative of the day, and, in most cases, upsell the album to include all of the couple's favorite shots (rather than just the arbitrary image count chosen before the wedding).
Bob Coates has selected photographers who represent the best of the best in the industry, photographers whose clients include high-society couples and the Hollywood elite and whose albums represent the cutting edge in design. By following along with the practices and products they have devised for their clients, photographers in all demographics can learn how to give their clients the "upscale" feel that results in happier customers and bigger sales.
Available at Amherst Media
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