AdShuffle Helps Clients Find Success in Uncertain Times
Performance-based Technology Brings New Opportunities for Online Marketers.
Dallas, TX (PRWEB) November 3, 2008 –- As the market continues its rollercoaster ride and the economy slows, many advertisers find themselves with tighter budgets and shrinking spends. The need to see measurable positive ROI on every marketing dollar is more than ever a mandate for savvy marketers. AdShuffle™ will showcase its technology and outline methods for increased marketing efficiency at ad:tech New York.
AdShuffle’s real-time ad serving and marketing technologies empowers clients to find opportunity in known, but untapped, areas of their online acquisition funnels. In one single solution for marketers, AdShuffle integrates and optimizes areas including real-time reporting, remarketing, and creative and landing page optimization.
“Our partnership with AdShuffle has helped us to continue to grow our acquisition efforts in this volatile market place – in display media alone we have been able to increase our ROI by over 20% through pure creative optimization. This gain has been instrumental in our ability to project forward media spend to over $75 million in 2009 while many companies are reducing their overall marketing budgets,” said Cornell McGee, CMO and EVP TRUE.com.
AdShuffle has been able to create many of its performance-based technologies due, in part, to a close relationship with TRUE.com®, one of the largest buyers of online media. This affiliation allows AdShuffle to put itself on the same side of the table as actual media buyers and ensure the same bottom-line focus as it further develops its services.
“The cornerstone of AdShuffle’s marketing technology has always been to provide online marketers the same tools top direct marketers use to grow their business and quantify the cost of a customer,” said Herb Vest, Chairman, TRUE.com and AdShuffle. “The transparency and accountability available online are useless without the right technology to interpret and optimize this information.”
Key features in AdShuffle’s optimization and performance-focused technology:
| | - Automated Creative and Landing Page Optimization – Real-time architecture lets clients define goals and metrics while the system intelligently adjusts creative or landing page weighting to maximize performance.
- Integrated Remarketing and Targeting Technology – Smart-pixel technology gives marketers ability to refine and target messaging via geographic, day part or any passed-in value.
- Real-time Financial- and Revenue-focused Reporting – Customizable reporting interface gives AdShuffle users a real-time view into the actual revenue and cash-flow activity of media buys, helping the marketer identify the most optimal placements in real time.
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“Today’s marketers are facing reduced budgets and increased competition for the consumer dollars spent online – and we are seeing them turn to AdShuffle to help them optimize and grow their companies,” said Andrea McKee, President, AdShuffle. “AdShuffle has and will continue to focus on helping online marketers get the highest return from their marketing – in one simple solution.”
For more information about AdShuffle, and its suite of services for advertisers, agencies, publishers and networks please visit http://www.adshuffle.com.
About AdShuffle:
AdShuffle was created in 2005 by a group of veteran Internet executives who found that existing ad serving and marketing technology was unable to meet competitive business needs. AdShuffle integrates both advertiser and publisher solutions within the same interface. AdShuffle's real-time architecture delivers custom reporting, creative and landing page optimization, and remarketing, as well as advanced inventory management and forecasting. AdShuffle is committed to creating solutions that meet the current and future needs of our clients, leading the industry in product innovation and setting the standard in client services. AdShuffle – the first, best and only choice for ad serving.
About TRUE®:
TRUE is the leading scientifically based online relationship service, whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientifically based compatibility test uniquely endorsed by Psychology Today and independently certified to meet the Standards for Educational and Psychological Testing, TRUE is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting criminal background screenings and requiring all members to certify that they are not married. With the help of proprietary research and in conjunction with national and international advisors in the field of relationship and psychology, TRUE's team of experts guide members step-by-step through all stages of the relationship-building process. To find out more about how TRUE helps people around the world Live.Love.Learn® please visit http://www.true.com
AdShuffle Contact:
Rohan Kumar / 972.402.4899 / rohan.kumar@adshuffle.com
TRUE.com Contact:
Terra Gray McClelland / 972.374-9158 / terra.graymcclelland @ true.com
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