We created the IAC Awards to highlight the best work and creativity in online advertising, and also to help advertising professionals validate their efforts to clients and senior management
West Simsbury, CT (PRWEB) November 3, 2008
The Web Marketing Association announces the launch of its 7th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first, and only, industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at IACAward.org and the deadline for entry is January 31, 2009.
"We created the IAC Awards to highlight the best work and creativity in online advertising, and also to help advertising professionals validate their efforts to clients and senior management," said William Rice, president of the Web Marketing Association. "During a difficult economy, clients are looking for third party confirmation that they are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential. As spending for online advertising continues to explode, it is important to make sure the ads delivered to advertisers are up to the challenge."
The Internet Advertising Competition Award program is open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2009 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats such as online ad (including banner, pop-up or interstitial), rich media online ad, email message, online newsletter campaign, Website and integrated ad campaign, and ads the client did not choose. Best of Show awards for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2008 through January 31, 2009, except for ads the client did not pick, which do not need to have run.
Judging for the IAC Awards will take place in February, 2009, and winners will be notified by email one week prior to the general announcement of winners in March, 2009. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in online advertising. Past competition judges have included top executives from leading corporations, institutions, and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2009 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, Microsoft PopPhizz, Snap.com, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion and Website Magazine.
2008 Best of Show Awards were awarded in each of the online medium categories. Last year's winners are:
- Smashing Ideas for Picross Evolution (Best Ads the Client Did Not Pick)
- Xylem CCI for Jack Link's Warm Wishes Email (Best of Show Email Message)
- Spy Publishing for Get A Room (Best of Show Email Message Campaign)
- Critical Mass for SUPERVALU's Selection '07 Interactive Campaign (Best of Show Integrated ad campaign)
- Texturemedia for PENTAX Photo Gallery (Best of Show Interactive Application)
- McKinney for Wakey'z (Best of Show Microsite/Landing Page)
- JWT INSIDE for Make a Visible Difference (Best of Show Online ad)
- RDA International for NIVEA FOR MEN Up 4 Anything Dream Week Contest (Best of Show Online Campaign)
- BGT Partners for FedEx LAC Sales Team Intranet Redesign (Best of Show Online Newsletter Campaign)
- Mullen for Mobile Nuance Type Test Banner (Best of Show Rich Media Online Ad)
- Profero for Mess With Your Mind (Best of Show Rich Media Online Campaign)
For the fourth year in a row, TMX Communications of Conshohocken, PA was recognized with the 2008 Top Agency Award, winning 17 IAC Awards. Their awards included 12 Best of Industry awards and five Outstanding awards.
A complete list of past award winning advertising can be found at http://www.advertisingcompetition.org/iac/winners.asp .
About the Web Marketing Association:
The Web Marketing Association (webmarketingassociation.org) is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association's annual WebAward Competition (http://www.webaward.org) has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. The IAC Awards (IACAward.org) are the first, and only, industry-based advertising award competition dedicated exclusively to online advertising.