Good Things Come in Three's: Surpasses 33,333,333 Video Streams

Share Article

Through a series of partnerships, streams over 33 millions videos to become one of the largest and most popular video producers online, with a library of 5,000 1 to 3 minute videos covering Automotive, Education, Fashion, Film, Food, Health, Music, Politics & Economy, Space, Sports, Technology, Travel and Video Game categories, syndicated across hundreds of sites, including YouTube, MySpace, Hulu, and many more. ( served its 33,333,333rd million video in October 2008, becoming one of the most popular video producers online. It took the company two and a half years to reach the milestone. To put the 33 million figure into perspective:

  • Gone with the Wind, To Kill a Mockingbird and One Hundred Years of Solitude have all sold 30 million copies since being published in 1936, 1960 and 1967 respectively.
  • Nintendo has sold 30 million Wii consoles since 2006.
  • The Grand Theft Auto video game series have sold 30 million copies since launching in 1997.
  • The average Friends or Seinfeld episode and the finales of American Idol garnered around 30 million viewers each.
  • Each year at baseball stadiums, 30 million hot dogs are eaten.
  • Each week, 30 million people visit Starbucks.
  • Canada, Uganda, Morocco and Algeria each have just over 30 million inhabitants.

In terms of new media companies, the figure ranks amongst the top video creators on the Web. Interestingly, less than 5% of those streams have been served on the property, the vast majority have been generated on the company's syndication network, which includes some of the most trafficked video destinations online, including YouTube, MySpace, Hulu and many others.

YouTube, whom the company partnered with in early 2006, has generated 45% of the company's total streams; the popular video destination acquired by YouTube in 2007 generates over 5 billion streams each month. The rest is splintered across hundreds of destinations.

Offline, the company's out-of-home digital network market reaches nearly 15 million unique consumers each month (or 26 million duplicated) across 1,500 digital screens in North America, according to Nielsen's measurements.'s content consists of 5,000 professionally-produced, ad-friendly premium videos on Automotive, Education, Fashion, Film, Food, Health, Music, Politics & Economy, Space, Sports, Technology, Travel and Video Game categories.

Through a mix of advertising revenue share partnerships and licensing agreements, has also managed to develop a business model in the otherwise murky landscape of online video, where user-generated content generates the vast majority of video streams but has thus far failed to win over advertisers.

The company is now adapting its vast collection of 1 to 3 minute video clips into programming for television and cable networks who have all been hit hard by the continued shift of consumers to the Web and the slowing economy, as well as starting to offer marketers product placement and integration opportunities.

To learn more, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ashkan Karbasfrooshan
Visit website