James Squire Introduces Thirst-Quenching Lager for All Occasions with the launch of the Limited Release Sundown Lager

Australian summertime is set to become more refreshing, with the release of James Squire Sundown Lager - available nationally in all good bottle shops from 24 November 2008.

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Sundown Lager

We were looking to develop a highly drinkable lager for the hot summer months that will gently introduce people to the flavoursome brews in the craft beer segment

Sydney, NSW, Australia (PRWEB) November 4, 2008

Featuring a unique blend of local and English hop varieties, the innovative brewing team at James Squire have created an easy to drink brew perfect for a hot summer day. The 100% malt beer uses a combination of malts without being too full on the palate.

Its light golden colour, fresh grassy aroma, and distinctive hoppiness makes this limited release lager the perfect accompaniment for every occasion with family and friends.

"We were looking to develop a highly drinkable lager for the hot summer months that will gently introduce people to the flavoursome brews in the craft beer segment," said Malt Shovel Brewery Chief Brewer, Tony Jones. "Australian lagers have a defined style that was developed for our hot summers and there has been modest development of this style since the mid 1900s. The 1970s and 1980s saw brewers experiment a little, using increased malt and less cane sugar and introducing European hop varieties to lift the beer flavours while maintaining drinkability."

"Our brewers have taken this concept to the next level, crafting a unique blend of local and English hop varieties to produce a highly drinkable beer. It can be enjoyed by loyal craft beer drinkers as well as being a great alternative to traditional Australian lagers for those new to the segment," concluded Jones.

Like all James Squire beers, Sundown Lager is a perfect accompaniment to great Australian cuisine. Beer and food matching connoisseur and Sydney-based Chef, Byren Norton-Figtree of The Rose of Australia has created three summer dishes that will perfectly match the subtle, refreshing flavours of Sundown Lager. These include light seafood dishes such as barbeque king prawns or pan seared snapper as well as smoked chicken salad.

"Sundown Lager matches exceptionally well with a wide variety of light cuisines, making it the perfect accompaniment to food over summer," said Chef, Byren Norton-Figtree of the Rose of Australia. "Its subtle but distinctive taste, pairs perfectly with seafood dishes and summer salads - complementing the flavour, rather than overpowering it."

Available as limited release, only 25,000 cases of James Squire Sundown Lager will be produced, so beer lovers should take this opportunity to join the craft beer journey and taste this flavoursome and highly drinkable brew.

Sundown Lager will be available nationally in selected bottle shops from 24 November 2008. RRP: $56.99 per carton and RRP: $17.99 per 6-pack (in S.A. $59.99 and $18.99 respectively).

Note to Editors:
To get you and your readers salivating, try three exclusive new beer and food matching recipes created by Byren Norton-Figtree of the Rose of Australia. High resolution images and recipes are available on request.

  •     Crispy skin, Western Australia gold band snapper with a tomato, capsicum and lemongrass sauce, buttered zucchini and a basil, chive and chervil salad
  •     Smoked chicken salad with asparagus, parmesan, crispy potato, fresh pomegranate, poached egg and pomegranate dressing
  •     Fresh king prawn salad with mango salsa, avocado, pine nuts, wild rocket, cherry tomatoes, red onion salad with a mango salsa and lime and palm sugar dressing
About Malt Shovel Brewery and James Squire Beers:
Soon after his arrival as a convict on the First Fleet, James Squire was caught stealing supplies to brew Australia's first beer. The result was so palatable the colony's ranking officers only gave him 150 lashes. After fathering eleven children and working his way up from convict to publican and landowner, Squire established his brewery and the Malting Shovel Tavern on the banks of the Parramatta River. Today, the Malt Shovel Brewery at Camperdown is home to the James Squire beers brewed in his honour.

James Squire is a pioneer of craft beer in Australia, committed to creating exceptional, flavoursome and truly unique beers.

The beers are hand-crafted and they each have their own distinctive flavour, amazing aroma and rich colour. The James Squire beers are truly enjoyable to drink.

The dedicated team of brewers use their experience, knowledge and passion to create a range of exceptional, authentic craft beer styles using only the finest and freshest ingredients.

James Squire has won countless awards, trophies and medals for its permanent range of beer, including: Original Amber Ale, Golden Ale, Pilsener, India Pale Ale and Porter. Most notable being titled Champion Australasian Brewery in 2000 and 2003 at the Australian International Beer Award and being awarded as the best Bohemian style Pilsener at the World Beer Cup 2008.

James Squire always pushes boundaries by experimenting with ingredients and brewing practices to create distinctive, character-filled beers. As a result, limited release beers are brewed each year and have been widely praised for their unique flavours.

Limited Releases over the years have included Australian Strong Ale, Colonial Wheat Beer, Rum Rebellion Porter, Hop Thief and now the Pepperberry Winter Ale.

James Squire's distinctive beers are ideal to pair with food. The character-filled and diverse flavours of the range perfectly complement or contrast many great dishes.

There are three James Squire Brewhouses, two in Melbourne and one in Sydney, each with its own micro-brewery on-site.

James Squire beers can be found in pubs, bottle shops and restaurants throughout Australia.

http://www.jamessquire.com.au

For further information, images, product samples or interviews please contact:
Kristyn Jukes or Clare Waller
Daemon 2iC
Ph: 02 9270 5900
Email: kristyn.jukes @ daemon2ic.com or clare.waller @ daemon2ic.com

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