Rate of Growth of Mobango Users Accelerates
Mobango doubles its registered users in 2008 growing past 4 million by the middle of Q4. Free mobile applications and games provided by developers around the world big drivers for growth
London (PRWEB) November 19, 2008 -- Mobango.com, the free mobile content destination, has rapidly expanded its registered user base since it's launch in 2004. One of the big changes over this period has been the makeup of the now 6 million downloads delivered by Mobango each month. Mobango launched a revised applications and Games area in September to handle the ever increasing demand. The iPhone app store placed mobile application downloads front and centre in people's consciousness. Mobango delivers this same functionality to the billions of non iPhone customers.
"Nearly 60% of the downloads we serve everyday are mobile applications or games," says Fabio Pezzotti , CEO Mobango Ltd. "Still I believe we have only just scratched the surface. The mobile apps hitting the market today are truly mass consumer items which is perfect for the Mobango audience and we will see adoption of both rocket."
Also key to this growth is the expanding number of brands and developers providing mobile applications and games. Mobango is becoming central to their distribution plans whether testing new releases on the Mobango beta tester audience or going for mass distribution to consumers. Mobango has combined a technical platform with a massive daily audience. Added to this is an innovative pay per download self serve advertising area allowing for targeted performance based campaigns to be executed.
"Achieving scale of distribution of mobile applications and games has always been essential to the developer," adds Giles Richardson, SVP Sales and Marketing Mobango "with handset manufacturer and operator deals complex to achieve a large off deck app store like Mobango provides this scale."
Central and unique to the Mobango offering is the one stop shop approach for all types of mobile content with video, images and themes continuing to be massively downloaded genres.
"Our users don't compartmentalise their mobile content needs and neither do we," continues Fabio Pezzotti. "Powering Mobango is this fantastic community who through publishing and sharing provide the most compelling mobile content available anywhere. The 4 million registered users will serve the needs of the next 40 million to join Mobango."
Mobango has a community of 4 million registered users in over 30 countries including the US, UK, India and Italy.
About Mobango
Mobango is the market leading destination for mobile content: its sole purpose is to provide mobile consumers with an online and mobile service platform that allows them to create, store, share, download and play every type of mobile content. Mobango is a limited company incorporated in the UK and operates out of its London, Milan and Munich offices, it is backed by its founders and managers, and received venture capital financing from Doughty Hanson Technology Ventures and Innogest Capital. For further information visit www.mobango.com both from PC and mobile devices.
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