Mouse Game Wins Coveted Grant from Social Web Giant Facebook

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The social giant Facebook has awarded 25 recipients with $25,000 each in a worldwide search for the best applications on their 120 million user social network. Among these 25 recipients is the 2 year old Burlington, Ontario company, HitGrab Inc. who was awarded the grant for it's facebook game MouseHunt. http://apps.facebook.com/mousehunt/ http://developers.facebook.com/fbFund.php?tab=recipients

It was in November of 2007 that we decided we would try developing applications for facebook

The social giant Facebook has awarded 25 recipients with $25,000 each in a worldwide search for the best applications on their 120 million user social network.

Among these 25 recipients is the 2 year old Burlington, Ontario company, HitGrab Inc. who was awarded the grant for it's facebook game MouseHunt. One of only two games in the list of awarded developers (the other being vDream Racing), The 7 man MouseHunt development team is completely funded by game players who purchase SUPER|brie+ digital cheese to enhance their performance against friends and family who play the game on the social network. Over 50,000 "MouseHunters" from more than 100 countries play the game daily. The 25 recipients will go on to compete for five additional facebook-awarded grants of $225,000 each.

"I woke up from a dream-like state and had the image of a mousetrap-type game for facebook", says co-founder of HitGrab Inc, Bryan Freeman. The 34 year old South African moved to Canada in 2002, and a few years later while working at a dot.com, took his dream of running his own internet business to a friend of his, international christian major-label recording artist on Integrity Music/ SonyBMG, Joel Augé. Together they started HitGrab Inc. in 2005 as an internet marketing and sales firm. With the strong guidance of business training guru Andrew Patricio of BizLaunch.ca, the two started staffing a small internet firm. "It was in November of 2007 that we decided we would try developing applications for facebook", says Joel Augé. "By that time there were 4 of us and we knew the platform's social elements would make the distribution of our online applications even stronger".

Failure... then success. HitGrab first developed a wedding application for facebook to help brides and grooms organize their registries from different bricks-and-mortar stores through their facebook accounts. It was a dismal failure. But, lessons were learned, and the team took another swing at it. MouseHunt, an RPG-type game was delivered to a small group of beta testers who, within a week, got angry at HitGrab for the chains imposed during the testing phase - beta-testers were not allowed to invite friends. The newly addicted players wanted to share the game. It was then that HitGrab knew they were onto something.

Upon seeing the passion of MouseHunters, the team came up with the idea that perhaps users might donate to the development of the game in exchange for a slight performance boost. SUPER|brie+ cheese was devised as a consumable in the game and to HitGrab's delight, was a huge success. The game's development is now fully funded by MouseHunt users purchasing SUPER|brie +.

http://apps.facebook.com/mousehunt/
http://developers.facebook.com/fbFund.php?tab=recipients

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Joel Auge
HitGrab
+1 905 901 4703
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Bryan Freeman
HitGrab
+1 905 901 4703
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