What a Chief Technology Officer Needs to Know About Marketing

Without the know-how to drive market perspective into product strategy, organizations mimic competition or develop technology without clear problem-solving value. In part this is because senior technical professionals developing technology roadmaps, or leading product strategy teams, are unable to read market dynamics or to generate deep insight into customer needs. Join us as Stuart Berman shares what he has learned about tools and processes that help technically trained professionals gain critical customer perspective.

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Quote startWithout the know-how to integrate the customer's point of view into product strategy, organizations mimic competition or develop technology without clear problem solving valueQuote end

Pasadena, CA (PRWEB) November 5, 2008

The Chief Technology Officer (CTO) of Emulex Corporation will discuss what highly technical business executives must know about marketing in order to drive business success through innovation, at 10am PDT, November 25 in a free, 30-minute online interview. Anyone with a computer and Internet connection can attend and submit questions.

Chris Halliwell, director, and co-founder with the Caltech Industrial Relations Center, of the Technology Marketing Center (TMC), will interview Stuart Berman on techniques for arming technologists and researchers with the know-how to bring market perspective to the innovation process. Berman, who has been named to the Top 25 CTOs by InfoWorld Media Group, will draw on his track record creating technology roadmaps that have resulted in business growth and competitive advantage.

"Without the know-how to integrate the customer's point of view into product strategy, organizations mimic competition or develop technology without clear problem solving value," said Halliwell. "Stuart Berman is a champion of encouraging his team of technologists to gain, and continuously improve, the ability to listen to customers."

The discussion with Berman is one in a series of Executive Interviews conducted on the last Tuesday of every other month by TMC. The Technology Marketing Center is a rich content destination on the Web providing audio files, discussion forums, and case studies to high tech marketing professionals and their colleagues in sales, engineering, and management. TMC is available at http://www.technologymarketingcenter.com.

Caltech is one of the most highly regarded institutions of research and education in science and engineering in the world. Its Industrial Relations Center (IRC) specializes in executive education, providing new perspectives to technically trained professionals as they increase their breadth of responsibilities and impact across the organization. Information on IRC courses is available at http://www.irc.caltech.edu.

Halliwell is also the instructor for the Caltech Industrial Relations Center's course on strategic marketing of technology products which has served more than 3,500 executive participants worldwide. An independent consultant, Halliwell helps high tech companies implement cross-functional processes for product and market strategy development.

Emulex Corporation creates enterprise-class products that intelligently connect storage, servers and networks. Emulex is listed on the New York Stock Exchange (NYSE:ELX) and has corporate headquarters in Costa Mesa, California. News releases and other information about Emulex Corporation are available at http://www.emulex.com.

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