TheGiftCardCentre.co.uk Launches the 'WishCard' All-In-One Gift Card - The Ultimate Shopping Spree, and the Perfect Employee Reward or Customer Incentive Every Time

Innovative WishCard allows recipients to select the gift card of their choice

London, UK (PRWEB) November 11, 2008 -- The Gift Card Centre Ltd., the UK's #1 online gift card superstore, today announced the launch of an innovative new product designed for the UK's promotions and incentives market.

"Businesses are looking for new, impactful and innovative ways to reward employee and customer performance" said Keith Brand, Director of Marketing for The Gift Card Centre Ltd. "TheGiftCardCentre.co.uk's 'WishCard' now fulfills this need, enabling companies to offer the ultimate carrot by giving their staff and customers what they really want - a shopping spree from the merchants of their choice."

The 'WishCard' from TheGiftCardCentre.co.uk is an all-in-one gift card account, allowing the lucky recipient to buy any gift card featured on the http://www.thegiftcardcentre.co.uk online gift card superstore. The company manager simply logs onto their bespoke 'WishAccount', inputs the recipient and the amount they would like to reward. The 'WishCard' is then dispatched straight away in the post, and the 'WishCard' recipient visits the TheGiftCardCentre.co.uk with their 'WishCard' credit, and selects the gift cards he or she really wants.

TheGiftCardCentre.co.uk currently features gift cards from Arcadia Group, Argos, British Heart Foundation, B&Q, Burton, Silverstone, Comet, Debenhams, Dorothy Perkins, Evans, Gift Days Out, Habitat, Homebase, Laura Ashley, iTunes, Mastercard, Miss Selfridge, New Look, Next, Spa Finder, Pizza Express, Red Letter Days, The Rugby Football Union, Ticketmaster, Virgin Experiences, WHSmith and Wave. The 'WishCard' credit can be used to select gift cards from any of these merchants.

Companies interested in setting up a "WishAccount' should contact The Gift Card Centre Ltd. at UK 44 (0)870 446 0216 or visit http://www.thegiftcardcentre.co.uk.

About The Gift Card Centre Ltd.

The Gift Card Centre Ltd. is a leading UK e-commerce provider of gift cards and gift card solutions for both the consumer and corporate markets. Established in 2008, The Gift Card Centre Ltd. is a privately held corporation with offices in Buckinghamshire UK, and its main consumer website can be found at http://www.TheGiftCardCentre.co.uk.

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