Natural and Renewable: The Natural Rug Store Leads the Way in Eco-Home Decoration

These days everyone wants a greener home, but few stylish home furnishings meet the criteria of sustainability. A natural rug from online retailer, The Natural Rug Store, bucks the trend by being wholly natural and completely renewable. These are the rugs that are soft on a buyer's feet, easy on their eye, and light on their conscience.

(PRWEB) November 11, 2008 -- These days everyone wants a greener home, but few stylish home furnishings meet the criteria of sustainability. A natural rug from online retailer, The Natural Rug Store, bucks the trend by being wholly natural and completely renewable. These are the rugs that are soft on a buyer's feet, easy on their eye, and light on their conscience.

There's plenty of choice too. A visit to The Natural Rug Store website, www.naturalrugstore.co.uk, reveals more than 270 weave styles, 160 rug border styles, a choice of single or double borders, and 10 piping colours. These options add up to millions of unique designs, all of which can be modelled instantly online. That means rug buyers can easily put together a natural rug design that is unlikely to have a counterpart anywhere in the world. Their rug design is not just green, it's probably unique.

The team behind The Natural Rug Store have been researching the market for natural flooring materials since 2005. Their website went live in May 2006, since when they have recorded steady increases in sales. It's clear that the move towards sustainability in all aspects of home and lifestyle is having an effect on the buying habits of home-makers and interior designers.

The Natural Rug Store make their rugs out of sisal, seagrass, jute, coir, bamboo, paper, and wool. To make the rug borders, the company uses cotton, linen, wool, suede, and leather. Although every rug is made to order in England, the materials come from all over the world. The Natural Rug Store's buyers look for great quality matched with environmental sensitivity.

In every case, the natural materials from which the rugs are made come from renewable sources. The harvesting of these materials helps protect the local environment. For example, the seagrass meadows of China promote biodiversity and are a source of water purification. They are also the natural habitat of the Chinese dugong. If the seagrass can continue to be harvested commercially, the local community has a vested interest in ensuring that the habitat remains viable.

To find out more or to see how attractive these natural and sustainable flooring materials can be, visit www.naturalrugstore.co.uk.

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