'We've Just Begun' Say Young Voters of Obama Victory -- Don Tapscott
Don Tapscott, author of best-selling Growing Up Digital (1996) and its sequel Grown Up Digital (2008) predicts that young adults who voted for Sen. Barack Obama for US President will insist on rolling up their digital sleeves and being an active part of the Obama administration.
Toronto (PRWEB) November 5, 2008 -- Don Tapscott, author of best-selling Growing Up Digital (1996) and its sequel Grown Up Digital (2008) predicts that young adults who voted for Sen. Barack Obama for US President will insist on rolling up their digital sleeves and being an active part of the Obama administration.
"Young adults voted overwhelmingly for Obama. They are tasting victory and loving it.
"They enjoyed being totally plugged in to the political process. They used Facebook to share information at Internet speed, raise money, and set up rallies. They used YouTube, in its infancy during the 2004 campaign, to reach millions of potential voters through videos and music. Their Twitters have transformed the old-style news cycle.
"In the old style of politics, election day marked the end of typical citizens' involvement. They would take down their lawn signs and then passively watch the President run the country for four years.
"But young adults won't be satisfied with politics as practiced by their moms and dads, and this will be one of the biggest challenges facing Obama. This age group will be exceptionally demanding. They will want to be involved in the act of governing--by debating contributing ideas before decisions are made. They will want an ongoing dialogue with their elected officials, and they know the technology exists to easily make this happen. They will also insist on integrity from elected officials; if politicians say one thing and do another, young Americans will use their digital tools to find out, and spread the news.
"This election marks the birth of a political juggernaut that will dominate and transform politics in America. By 2015, children of the baby boomers will constitute one-third of the voting public. They have at their fingertips the Internet-- most powerful tool ever for informing, organizing and mobilizing. And as we've seen, they know how to use it."
Don Tapscott recently led a survey of 11,000 young people around the world. He has written 12 widely read books on the impact of the Internet on society. His 1996 book Growing Up Digital defined the Net Generation and the sequel, Grown Up Digital, was published in October 2008.
For more information:
Bill Gillies
905-829-4683
bill @ gillies.com
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