Weyforth-Haas Marketing Takes Sister Agency Name, Becomes BKV
Following last year's merger with Atlanta direct response agency Bennett Kuhn Varner (BKV), management at Weyforth-Haas Marketing today announced that it will assume its sister agency's name and become BKV.
Overland Park, KS (PRWEB) November 7, 2008 -- Following last year's merger with Atlanta direct response agency Bennett Kuhn Varner (BKV), management at Weyforth-Haas Marketing today announced that it will assume its sister agency's name and become BKV.
"The combined capabilities of our Kansas City and Atlanta branches offer a unique mix of services attuned to today's new marketing environment and focused on producing measurable results," said Kelley Haas, chairman, BKV. "Taking the BKV name reinforces that we're one company with a broad range of marketing experts and resources to serve our clients."
The company's nearly 150 employees work at two locations. In Overland Park (a suburb of Kansas City), the office focuses on business-to-business clients, while the Atlanta branch works mostly in the business-to-consumer and not-for-profit arenas. The full-service direct marketing company provides a broad range of services, from media, creative, database and interactive services to research and public relations. BKV specializes in marketing strategies that measurably generate leads, convert those leads into sales and finally, into established and loyal relationships, according to Haas.
"We're working with major brands and doing cutting-edge creative work that not only drives measurable sales, but strengthens our clients' brands," Haas said. "Our people have the specialized skills to drive results in all media, including direct and interactive. It makes sense to strengthen our own brand by marketing our entire organization under the same, well recognized name."
BKV's board of directors will be composed of Haas; Brent Kuhn, vice chairman; Rick Skaggs, chief executive officer; Barb Murphy, president of the Overland Park office; and Maribett Varner, president of the Atlanta office.
About BKV
BKV is a full-service marketing agency composed of two major divisions: BKV in Kansas City builds creative solutions that employ innovative technologies to measurably grow clients' brands and sales, while the Atlanta division has created many successful national direct response campaigns utilizing DRTV, interactive, print advertising, direct mail and radio. Established in 1981, BKV specializes in helping marketers meet business goals with strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships. The company uses a combination of both traditional and new media along with high performance creative and strategies that ensure we're driving response and maximizing return on clients' marketing budgets, while continually enhancing client brands. BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. For more information, visit www.bkv.com.
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