Broadplay Mobile First to Deliver Obama's Victory Speech via Text Messaging SMS Enables President-Elect Barack Obama's "Yes We Can" Message

Toronto, ON (PRWEB) November 7, 2008

Broadplay (http://www.broadplay.com), a Toronto-based digital marketing agency with a focus on mobile marketing, offers access to President-Elect Barack Obama's victory speech through text message.

Users in Canada can text "Obama" to the Shortcode 123411 and receive his historic victory speech to their cell phones via text message. The Broadplay platform makes it "easy as 123" to receive information through SMS to all enabled cell phones and PDAs. This platform gives users the freedom to access information without necessitating the purchase of a data plan. On a standard-rated message basis, users experience the cost-effectiveness, convenience and usefulness of mobile data.

"Broadplay is proud to share such a watershed moment in world history while demonstrating the significance and power of mobile marketing for democratizing data," states Marcus Anderson, President of Broadplay Mobile. "Obama's campaign embraced mobile as part of his successful strategy and it is only fitting that this historic speech is available through this channel." The innovator of two-way interactive and SMS solutions, Broadplay Mobile aims to reach out to SMS users and showcase different uses of this marketing platform.

About Broadplay:
Founded in 2002, Broadplay is a digital marketing company that enhances consumer relationships with its corporate clients through its innovative line-up of digital communications products and services. Broadplay Mobile, a division of Broadplay has developed a mobile marketing platform that allows its clients to address close to 100% of their customers anytime, anywhere through text messaging solutions.

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