We believe that as consumers become more aware of the undesirable effects of sulfate based detergents and silicone laden conditioners, they will abandon them in favor of safer products for themselves and their families. For those who want the very best, we believe CREO delivers great value.
San Luis Obispo, CA (PRWEB) November 7, 2008
Central Coast Labs, Inc., San Luis Obispo based manufacturer and marketer of personal care products, announced that they have engaged Jennifer Nicole Lee, to act as the lead spokesperson for the company's line of CREO® line of products. CREO is a premium product sold exclusively through high end salons and direct to consumers. The engagement of JNL is the first step in the company's efforts to expand its base of direct customers.
Jennifer, or "JNL" as she is widely known, shares her personal story of transformation in the process of helping others realize and achieve their lifestyle goals, believing that everyone deserves and is capable of bettering the quality of their life. This echoes CREO's philosophy, "Create A Transformation". As a person who has suffered from a sulfate allergy, she is acutely aware of the presence of not only sulfates but many other harmful chemicals in shampoos and shower gels and the damage and discomfort that they can cause.
"There are many harmful chemicals in the products we use on a daily basis, but most consumers are completely unaware of this fact or that there are better alternatives available," said Jennifer Nicole Lee. "CREO is many times milder than the leading brands on the market and is scientifically proven to help nourish and repair hair to its beautiful, healthy state and reverse the damage that the use of sulfate based products can cause. I am allergic to sulfates and, for people like me, the damaging effects of sulfates are magnified many times. For us, CREO is a miracle product! I am proud to represent CREO and look forward to carrying the message of its transformative qualities to consumers all around the world."
The formulas used in CREO were developed by Co-Founder and Chief Chemist, Karl Wright. In addition to being sulfate free, CREO's cleanser formulas are also free of DEA's, oxides, parabens, harmful detergents and foam boosters. CREO products are contain many valuable antioxidants and the conditioners contain no silicones. In lab tests, CREO's hair cleanser has proven to retain color 45% longer than the next leading brand.
"Most shampoos use sulfate based detergents as their primary surfactant and most general consumers have no idea that they are even using them much less how damaging they can be to hair and skin," said Adam Anthony, CEO of Central Coast Labs. "We believe that as consumers become more aware of the undesirable effects of sulfate based detergents and silicone laden conditioners, they will abandon them in favor of safer products for themselves and their families. For those who want the very best, we believe CREO delivers great value."
Central Coast Labs is currently developing other sulfate free formulas that will be launched under the CREO brand name later this year. To kick off the relationship with JNL, the company is offering an introductory package to all visitors to JNL's website, http://www.jennifernicolelee.com which includes a month supply of CREO hair cleanser, conditioner and deep conditioning cuticle repair, a $60 value for $40 plus s&h.
About Central Coast Labs, Inc.
Central Coast Labs, Inc. is a wholly owned subsidiary of Universal Brands, Inc. Central Coast Labs is actively developing and manufacturing personal care products containing premium ingredients and distributing them via a direct marketing business model.
About Karl Wright
Karl Wright left the wine making industry in 1999 to formulate and distribute premium personal care products. Having spent years studying bio-availability of polyphenol antioxidants from various plant sources, Mr. Wright has created premium products for numerous companies around the world and has patented various technologies involving grapeseeds, grapeseed extract and antioxidants, including a polyphenolic enhancement process for applications in the wine, nutrition and personal care industries.
About Jennifer Nicole Lee
Jennifer Nicole Lee, or "JNL" as she is widely known, is the co-creator of the workout series "Fabulously Fit Moms", author, fitness expert, lifestyle consultant and fitness model. Her transformative message has been featured on The Oprah Winfrey Show, The CBS Early Morning Show, Fox & Friends, Inside Edition, & The Big Idea with Donny Deutsch, and has inspired millions. Tagged as the "Mom-preneur Of The Century" by E!,
Contact: Adam Anthony
Tel. 949-259-4921
Email: publicrelations@centralcoastlabs.com
http://www.creocare.com
# # #
We're here to help.
Call 1-866-640-6397
©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
ShareThis
