Click4-Translations Enters Digital Marketing Arena
New translation agency announces designs for supporting the linguistic needs of the interactive marketing sector. Click4-Translations is an agency founded by Kelly Leonard (former Google) and Celia Hernández (former Zed Digital).
Madrid, Spain (PRWEB) November 9, 2008 -- Click4-Translations (www.click4-translations.com) is the first translation and interpretation agency specialized in digital marketing. Founded by two former directors of online marketing companies, Kelly Leonard and Celia Hernández, this agency has arrived to break past linguistic and cultural barriers in the interactive market.
The result of a growing need to understand the role of digital marketing companies in a global marketplace and cognizant of the effects that internationalized marketing campaigns have on a multimedia environment, Click4-Translations has set out to facilitate the role of companies responsible for international communication. Regardless of the language or target market, it's time to reach audiences through effective local communication--even on the Net.
Click4-Translations will position itself as the first linguistic company to combine knowledge of interactive marketing, new technologies and the internet with a solid foundation in linguistics and translation; their goal is to deliver commercial messages for digital advertising platforms in local language that is convincing, attractive and reliable.
Campaign localization and corporate messages
The strength of their product offering is based on an extensive network of translators--dedicated experts in a number of fields located throughout Europe, the US, Asia and Latin America--rigorously selected for their extensive professional experience and superiority as linguists. The result is a wealth of multicultural and multilingual knowledge which diversifies the company's areas of expertise and enables them to effectively localize communication (adapt messages according to the language and culture of specific countries), regardless of its format--marketing campaigns, corporate messages or tools for communication used by multinational corporations.
Click4-Translations is committed to enhancing international business for companies looking to grow in a global marketplace. Their methodology entails a 360 º linguistic services approach: advice on the quality of the original text, translations equivalent to the original in its entirety, and the execution of a thorough localisation process for individual professionals, small, medium and large businesses. They foment global communication by acting as an intermediary between top quality language professionals and companies looking to expand internationally.
About the founders
Heading up this ambitious venture is Kelly Leonard, a graduate in Journalism and Spanish Philology and ten years experience in the Internet sector. She joined the Internet market as a member of the editorial team responsible for piloting the launch of Ask Jeeves International's first Spanish language search engine in the US. Subsequently, she went on to develop a career in digital marketing by joining Espotting, a leading sponsored link player, as Editorial Manager for the Spanish operations. Following the company's merger with Findwhat.com, Kelly became Advertiser Strategies Director at MIVA Media Spain. Most recently, she also worked as Director of Operations for Google Spain, where she helped hire and manage a team working on Google's AdWords and AdSense programs in Europe.
Also at the forefront of this undertaking is Celia Hernández, a graduate in Translation with ten years experience and recognition for her translations of various published books. Simultaneously, she developed her career in digital marketing. After specializing in simultaneous translation at the University of Heriot-Watt (Edinburgh), she was introduced to the pay-per-click world by working in the editorial department for Espotting London, and later went on to become Account Manager for MIVA Spain. Her interactive marketing career ended in Zed Digital, where she worked on the launch and consolidation of the Zed Search division as an Account Director.
The strategic plans of Click4-Translations include extensive commercial activity in Spain, the UK, and the US, as well as the development of strategic alliances with important linguistic vendors and players in the digital arena.
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