Wanderlust Travel & Tourism Takes Off
Smith & Jones launches a new travel, destination & tourism marketing division called Wanderlust.
Troy, NY (PRWEB) November 8, 2008 -- Smith & Jones has launched a new tourism marketing division called Wanderlust. The new division's focus is to help its client understand what drives people to desire their destinations and build integrated marketing communications campaigns to fuel that desire.
"Travel and destination marketing is in our DNA," according to Wanderlust's President and Chief Strategy Officer, Mark Shipley. "Marketing tourism and destination branding has been an area of specialization that we've honed in on at Smith & Jones. Over the past 20 plus years, we've worked with numerous organizations competing in this space. One of our first clients was Seventy Six travel and currently we are working with both Windham Mountain and Mount Snow, Howe Caverns, The South Shore Bayway, the City of Troy New York and Boston University's International Studies program. Launching Wanderlust to declare our expertise in this area made perfect strategic sense."
The new Wanderlust division's clients are all on board. The agency's resort marketing for Mount Snow Resorts proved successful in the 2007/2008 season. "We had to overcome many years of brand inconsistency while being very clear about our new owners' priorities," commented Meri Spicer, VP Marketing for Mount Snow Resort. "Wanderlust took on this 'double whammy' and give us just the right strategy, look and message."
Bob Holt, General Manager at Howe Caverns, concurs. The New York attraction has gained an updated, relevant perspective on tourism branding with the insurgence of Wanderlust. "They're pushing us to think differently about our brand, the customer experience and the way we market. It's inspiring, exciting, our customers love it, and it's working."
About Wanderlust
Wanderlust is a travel and destination marketing agency. We help our clients understand what drives people to desire their brands and build integrated marketing communications programs to fuel that desire. Our clients include mountain resorts, attractions, municipalities, eco-tourism and other leisure and adventure destinations.
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