Amway Global to Sponsor NBC Holiday Skating Special
NBC Holiday Celebration on Ice helps Amway Global to reach out to consumers across the U.S.
Las Vegas, NV (PRWEB) November 9, 2008 -- Amway Global today announced it will be the Presenting Sponsor for the NBC Holiday Celebration on Ice event featuring entertainers Amy Grant and Michael W. Smith. National, World and Olympic figure skaters will skate to the music of the season, provide by Grant and Smith. The skating cast is highlighted by Olympic Silver medalist and U.S. National champion Nancy Kerrigan and six-time U.S. champion Todd Eldredge, to name a few.
The "NBC Holiday Celebration on Ice, Presented by Amway Global" is scheduled to air nationally on NBC stations Nov. 30, 2008. The actual event will be taped Nov. 11, 2008 at The Orleans Arena in Las Vegas.
As Presenting Sponsor, the Amway Global name will appear in television advertising surrounding the telecast, print materials, and event signage. ARTISTRY® Skin Care and Cosmetics, an Amway Global brand, also will have a special opportunity to share product information and samples with fans in attendance, while the program will showcase Artistry's "Beauty Begins with Heart" cause marketing program benefiting Easter Seals.
"We are very excited to be part of this unique holiday event," says Steve Lieberman, Managing Director for Amway Global. "This event captures the spirit and warmth of the season and we are proud to be associated with the quality of the performers and skaters involved."
The sponsorship is part of a larger Amway Global investment to help build public awareness of its business opportunity and products in North America. The company, which had operated under the Quixtar brand for most of the past decade, is transitioning to the Amway Global name by 2009.
On the ice, Kerrigan and Eldredge will be joined by Olympic champion Ilia Kulik, World champion Yuka Sato, six-time Canadian National champion Jennifer Robinson, and World ice dancing champion and nine-time Canadian National champion Shae-Lynn Bourne. Two-time World Silver medalist ice dancing champions Marie-France Dubreuil and Patrice Lauzon, plus three-time World Silver medalist Surya Bonaly and three-time U.S. champion and World Bronze medalist (with partner Kyoko Ina) John Zimmerman, will make for an incredible holiday celebration.
About Amway Global
Based in Ada, Mich., Amway Global is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, Alticor Corporate Enterprises (ACE), and Amway Global (formerly Quixtar), exceeded $7.1 billion in fiscal 2007.
Contact for Amway Global:
Jessica Ellis (616) 787-6852
Contact for Media:
Lynn Plage, LPC Publicity (303) 716-9500
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