"Incent to Purchase" Programs Keep Sales Pump Primed in Struggling Economy

Hoping to counteract the negative effects of a struggling economy, more companies are using "Incent to Purchase" (I2P) programs than ever before. Roundhouse Marketing, a key player in the consumer promotion industry, has helped many clients grow their bottom line - despite the state of the economy - by quickly and efficiently launching customized I2P solutions.

Verona, WI (PRWEB) November 9, 2008 -- Hoping to counteract the negative effects of a struggling economy, more companies are using "Incent to Purchase" (I2P) programs than ever before. According to PROMO Magazine, "Coupons were distributed in big numbers last year and shoppers, troubled by economic woes, turned in billions of them, marking the first time in 16 years that redemption did not decline."

"I2P programs such as rebates, gift cards and high value couponing are more popular today than ever before," claims Roundhouse Marketing's Senior Solutions Architect, Mike Mahnke. "Even in this year's flat housing market, we have an interior décor client who saw a sales lift of over $1.3 million through a simple tiered rebate program. Another sporting goods client has just launched a $20 gas card program, while an account specializing in feminine hygiene products is utilizing $2 on-pack, $3 in-pack and $5 FSI coupons to spur sales."

Coupons were distributed in big numbers last year and shoppers, troubled by economic woes, turned in billions of them, marking the first time in 16 years that redemption did not decline.

I2P programs such as rebates, gift cards and high value couponing are more popular today than ever before

Even in this year's flat housing market, we have an interior décor client who saw a sales lift of over $1.3 million through a simple tiered rebate program. Another sporting goods client has just launched a $20 gas card program, while an account specializing in feminine hygiene products is utilizing $2 on-pack, $3 in-pack and $5 FSI coupons to spur sales.

Many of our clients have agencies whose role is to focus on communicating brand essence through advertising and promotion. We often work hand in hand with these agency partners to build on their successes by developing quick to market programs designed for immediate consumer response

We thrive on the challenge of stretching tight marketing budgets in ways that allow our clients to clearly measure their ROI.

"Many of our clients have agencies whose role is to focus on communicating brand essence through advertising and promotion. We often work hand in hand with these agency partners to build on their successes by developing quick to market programs designed for immediate consumer response," explains Mahnke. "We thrive on the challenge of stretching tight marketing budgets in ways that allow our clients to clearly measure their ROI."

For more information about Roundhouse Marketing's customized I2P solutions, visit www.roundhouse-marketing.com

Contact:
Mike Mahnke
m.mahnke @ roundhouse-marketing.com
(608) 497-2580

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