BodyTools Skin Care Products for Men Announces the Launch of its Revamped E-Commerce Web Site www.labodytools.com.
The BodyTools skin care products for men e-commerce web-site, www.labodytools.com has been revamped with: a new look, 5 new products and a host of additional features including the ability to shop by skin type.
Los Angeles, CA (PRWEB) November 11, 2008 -- Just in time for the holidays, BodyTools announces the launch of its revamped e-commerce web-site www.bodytools.com. BodyTools skin care products for men has made it easy for today's male to have healthy looking skin by creating a naturally based product line that is carefully formulated to work with minimal effort and maximum effect.
"Men don't want a complex regimen or a cabinet full of chemicals. What men want most is a simple regimen of daily skin care that is high on results and low on maintenance," says Dr. Steve May, President of BodyTools. And now the BodyTools e-commerce web-site, www.labodytools.com has been completely revamped to give men more of what they want: 5 great new men's skin care products, expanded sections on men's health, nutrition and fitness, a new user friendly shopping cart, automatic charitable donations, monthly e-newsletter, monthly specials and Coming Soon The BodyTools FACE-SAVERS CLUB.
The BodyTools line of skin care products for men is unique for its focus on extensively-researched formulations that prevent skin irritation, help repair skin damage caused by sun exposure and protect against further damage from both UVA and UVB rays of the sun. BodyTools is dedicated to bringing to men the most advanced skin care products containing clinically proven ingredients to help reduce the effects of ageing on the skin. All key ingredients are formulated at concentrations to actually make a difference.
Created by Al Wines, Jr. and Dr. Steven May, PhD in 2001, the naturally-based BodyTools product line for men has been lauded for its unique formulations which focus on maintaining the health and fitness of a man's skin while providing a masculine grooming alternative that uses the most progressive anti-ageing and wellness treatments available. Mr. Wines has nearly 30 years experience in buying and merchandising body care products, cosmetics, and fragrances at Hudson's in Michigan, Broadway in California, and Macy's San Francisco. Dr. May has a 28-year career in the health and wellness field and is also the Director of Behavioral Medicine for Health Management Resources, www.hmrprogram.com.
"One of our goals with the BodyTools line and with our expanded education section on our website www.labodytools.com in particular, is to educate the male consumer," states Dr. May. "There are only a few basics men need to follow to ensure proper skin care: daily cleansing, moisturizing, and protection from environmental damage - primarily the sun's UVA/UVB rays. Men also need to know that proper nutrition and regular physical activity are critical to healthy looking skin."
The BodyTools comprehensive line of upscale skin and body care products for the active man are available at fine spas and resorts including Four Seasons-Maui, MGM Grand Las Vegas, Los Angeles Sporting Club and at Apothia by Ron Robinson at Fred Segal's in Los Angeles, and online at labodytools.com.
For more information:
Dr. Steven May / shmay @ labaodytools.com
Tel: 941-661-8853
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