The sales and survey data clearly point to consumers continuing to enjoy wine at home but they are much more budget conscious
Napa, CA (PRWEB) November 11, 2008
Online wine marketer, My Wines Direct (http://www.mywinesdirect.com), reports a shift in consumers' buying behavior towards lower priced wines rather than less buying overall. Despite reports of lighter traffic in tasting rooms and higher dropout rates from wine clubs, My Wines Direct is recording double digit growth during the financial meltdown.
When comparing top selling wines From October 2008 to October 2007 My Wines Direct reports that total order volume shows a remarkable increase of 172%, even though the average price of its top selling wines has dropped just over $2 per bottle from $12.93 to $10.87 (16%).
"The sales and survey data clearly point to consumers continuing to enjoy wine at home but they are much more budget conscious," according to Bryan Dougherty, CEO of My Wines Direct. "Half of our wines are under $15 and we do not charge for shipping wine -- so the current trends are really working for us." Dougherty shed some further light on the reason customers come to his web site: "In a recent survey, customers named value as the #1 reason for shopping at MyWinesDirect.com"
Dougherty points to a few trends related to the economic downturn that also help explain his company's boom in sales. "People are eating at restaurants less, spending more time at home, yet looking for value buys so they can continue to enjoy their lifestyle," he says.
Currently delivering wine and wine gifts to wine lovers in 32 states, My Wines Direct ensures quality by selecting their wines through the use of consumer tasting panels. Each month different groups of customers meet in Napa and New York to taste approximately 30 wines. Only the overwhelming favorites (usually 4-6 wines) are selected to be sold on the My Wines Direct website.
For more information on My Wines Direct, including a current selection of wines and a map of which states they ship to, visit http://www.mywinesdirect.com.