Saint Louis, MO (PRWEB) November 10, 2008
XpressIt Designs, a popular online retailer of belts for girls is pleased to announce the launch of an expanded selection of their Xpressit belts and Twistonz. They have quickly become all the rage for girls, tweens and pre-teens. Going beyond the online way of expressing yourself through a MySpace or Facebook page - XpressIt belts are fast becoming the offline way for girls to say how they feel.
XpressIt Designs offers products for pre-teen and tween girls who love wearing the hottest fashions and expressing their unique style. The site at http://www.xpressitdesigns.com is designed for them, their mothers, grandmothers and anyone who buys fashion for girls. By combining bright, colorful XpressIt belts with the patented Twistonz fasteners, lovers of fashion for girls can create a belt that's unique, one-of-a-kind and perfect with ever-popular jeans. Now girls can finally make a statement without saying a word.
The brainchild of designer James Androuais, XpressIt belts are colorful, leather-like belt with eyelet holes all the way around and a silver tone buckle. Metallic grommets about the size of a penny sporting letters, sayings and symbols called Twistonz affix through the holes of the belt with a quick twist. Fashion savvy girls can spell out their name or a unique message. They also can select from Twistonz with clever sayings like "BFF," "OMG," "Hot" and "I Hate Boys" to name a few. There are also Twistonz with adorable characters like "Flopsy" the bunny, "Lambo" a smiling sheep, "Pokey" the turtle, an Shopping Bag to show your love for shopping and more.
The belts are a little over an inch in width, just right to fit through most jean belt loops with ease. They are offered in six girl-friendly colors including this season's hottest yellow, bright red, lime green, aqua blue, bubblegum pink and optic white. Currently the customizable belts can be purchased at http://www.xpressitdesigns.com
Androuais, age 22, says, "I'm amazed at how the trend is picking up. I saw the crazy popularity of websites like MySpace and Facebook and how much girls love sharing their point of view, their thoughts and their feelings. Girls are constantly communicating through their words and their fashions. They are like little fashionistas," he chuckles. "XpressIt belts are truly an extension of that. It's an age-appropriate way for a girl to share her thoughts and ideas. With Twistonz it can be altered to reflect her mood every time she dresses for school in the morning. XpressIt belts make a statement that's personal to every girl who wears it."
St. Louis, MO based Androuais says, "I'm a detail-oriented guy. I first developed the Twistonz fastener and then came up with the perfect belt to go with it. When the first samples of belts came in I was ecstatic. I went to a couple of my neighbors who have daughters and showed them how it twists in place. They went nuts for the belts and the idea of wearing their name and a little symbol like a smiley face, an adorable puppy, or a cool saying. The belts have just taken off. Girls everywhere love them and I believe their mothers and grandmothers are happy to have a wholesome way to express themselves without mimicking the latest teen star who ends up in rehab or pregnant later. It truly is self-expression rather than following others. I'm very excited with its success."
Androuais is looking forward to making the belts and grommets available at retailers of girls' apparel nationwide. For now XpressIt belts are available exclusively online at http://www.xpressitdesigns.com The no-nonsense site is clearly aimed at helping girls and their moms, grandmothers or anyone who might buy fashion for a girl, customize their belts with an array of Twistonz to satisfy even young fashion divas.
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