Samsung Integrates TruMedia Proactive Advertising Solution into MagicInfo Player
TruMedia Technologies, the leading provider of real-time audience measurement and proactive advertising solutions today announced the signing of a partnership agreement with Samsung Electronics Corporation, a world-leading supplier of professional LCD and PDP display products.
Tampa, FL (PRWEB) November 12, 2008 -- TruMedia Technologies, the leading provider of real-time audience measurement and proactive advertising solutions today announced the signing of a partnership agreement with Samsung Electronics Corporation, a world-leading supplier of professional LCD and PDP display products.
Under this agreement TruMedia's iCapture PROactive Merchandising (PROM) solution for digital screens has been integrated into and will be sold together with Samsung's MagicInfo player enabled CX Series of professional large format displays. TruMedia's iCapture PROM connects with Samsung's MagicInfo Player to select ads and other content based on the viewing audience's size and demographics. Although audience measurement data is not included, basic data such as audience counts and gender distribution is presented via Samsung's MagicInfo Player.
Samsung's CXn displays include a built-in PC allowing WAN connectivity, with MagicInfo capabilities. MagicInfo provides support for multiple content servers, automatic program updating by server, system performance monitoring, and remote content management. The CX line incorporates an RS-232C interface, allowing for a single remote computer to control up to 25 displays for convenient and efficient distribution of information.
In addition to software integration, Samsung is licensed to manufacture TruMedia's iCapture AlliO Hardware, an all-in-one sensor and video processing device, which Samsung will only market with its PROM enabled screens. iCapture AlliO will also be available for purchase via TruMedia's 25 international distributors.
"Samsung's strategy is to be the clear leader in professional digital display solutions," said JinHwan Kim, VP of Strategic Marketing of Display Business, Samsung. "Combining our DS solutions with TruMedia's offerings will provide our customers with one complete integrated solution including screen, player and proactive advertising capabilities. TruMedia is a results-driven, high-performing company and we are pleased to be working with them."
"We are pleased to be working with the biggest screen manufacturer in the world," said Moti Gura, CEO & Chairman, TruMedia. "We believe that the future will see proactive advertising become a standard feature in all DS screens and are pleased to be taking the first step with Samsung." Mr. Gura continued, "The advantage of this new platform is that it can be integrated with any PC based content management software."
TruMedia is fully respectful of the audience´s privacy: no images are ever recorded, and no uniquely identifiable data are extracted.
About Samsung
Samsung Electronics Co. Ltd has just been named as the number one consumer electronics brand in the world and is an acknowledged leader in the digital convergence revolution. Since its inception in 1969, Samsung has successfully transitioned from an analogue driven product line to a cutting-edge and award-winning digital innovator that is currently the world's number one manufacturer of CDMA mobile phones, LCD and CRT monitors, DRAM memory chips and microwave ovens. With worldwide electronic product sales of $US36.9 billion, over 75,000 employees and a global network in 47 countries, Samsung is truly a global giant and has been recognised as one of the world's top 100 Brands by BusinessWeek magazine.
About TruMedia
TruMedia Technologies Inc. (www.tru-media.com) is the leading provider of real-time, automated audience measurement solutions for the out-of-home display industry. Its proprietary and field-tested video analytics technology measures visual attention towards posters, digital signs, TV monitors, display windows and in-store product displays. The company's solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content.
Headquartered in Tampa, FL, TruMedia has sales offices and research and development facilities in Israel. The company's privacy policy ensures that it will not record, share or store any images or personally identifiable data.
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