New E-Book Says Economic Downturn Forces Small Business Owners to Recession-Proof Their Businesses
New book maintains female entrepreneurs are uniquely qualified to view this current economic climate as an opportunity for growth.
Winston-Salem, NC (PRWEB) November 12, 2008 -- Now that the anticipated recession is here, many small business owners are trying to figure out how to keep the doors open. One way is to look to others who are successful during downturns - like the ones interviewed for the e-book titled, Recession-Proof Your Business with a Solid Marketing Plan.
"There are successful business owners whose businesses have survived economic downturns time and time again," explains Laura S. Wharton, author of the e-book. "I wanted to know what they did that was different from others. I was surprised to learn what worked most effectively for them - even in a slow economy." Geared toward women business owners but helpful to men running their own businesses as well, the 129-page e-book is filled with valuable insight gleaned from interviews with successful entrepreneurs.
The e-book also offers step-by-step instructions to create a success-oriented marketing plan and has a wealth of ideas for discerning one's niche and how to find new avenues for profits in an existing business.
Wharton contends that female entrepreneurs are uniquely qualified to view this current economic climate as an opportunity for growth. "A slow-down for others can be a boom to one's client base and sales - if she has a proven plan for getting new work during a recession," states Wharton.
In Recession-Proof Your Business with a Solid Marketing Plan, readers will learn how to craft a solid get-work marketing plan that will recession-proof any business. The e-book is loaded with money-saving marketing strategies and step-by-step instructions to make each strategy work. Each business-building marketing method has been used to buffer against the past decade's economic downturns, and has helped many of Wharton's own clients grow their businesses, year after year - even when competitors had problems.
Wharton is the president of Wharton Communications which offers integrated marketing consultations and professional copywriting services. Wharton has been a marketing consultant for over 18 years and a professional writer for over 25 years, working with large and small companies. She says that regardless of the size of company she's worked with, a well-conceived and well-implemented plan was lacking in each situation. Her primary role as a marketing consultant has been to create a real, actionable marketing plan and implement it in such a way that measurable goals were reached. Her love of writing shows in the Internet content and traditional marketing pieces she writes for nationally-known clients. This e-book is a combination of her two passions, marketing and writing, and can be downloaded at http://www.whartoncommunications.com/ebook.
Visit http://www.whartoncommunications.com to learn more about her company's services and to sign-up for the free monthly e-newsletter Content-WISE. Content-WISE provides marketing strategies and tips on improving business communications that will positively impact your company's bottom line. A free subscription comes with a complimentary report titled, How to Write Advertising Headlines that Sell, valued at $24.95 as a special bonus.
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