No Money for Marketing? No Problem
Learn to use publicity to sell a product or service. In today's economic climate, shooting for free media coverage makes good business sense. Publicity doesn't have to be expensive, it can cost nothing but time and energy.
Franklin Lakes, New Jersey (PRWEB) November 12, 2008 -- With the economy in its current state, everyone is looking for ways to cut corners and stretch their dollars. For businesses, more often than not, marketing is the first thing to go. However, today's business owners can't afford to cut their marketing budgets. The solution? Free publicity. Publicity can sell products or services without the burdensome expense of advertising.
With the popularity of the Internet, it has never been easier for people to spread the word about their business or cause. Whether it is to attract new business, build a reputation, or introduce a new product or concept, free publicity is the cheapest, most credible way to do it. 6 Steps to Free Publicity teaches readers everything they need to about using the Web to earn media coverage as well as how to interest media gatekeepers in a story to capitalize on publicity opportunities to their fullest. 6 Steps to Free Publicity will teach readers:
| | - How to create and write a media release.
- How to avoid the pitfalls of publicity writing.
- How to create effective pitch letters, media kits, and tip sheets.
- The basics of cooperating with the media.
- How to pitch over the phone.
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6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st-century grassroots publicity techniques - from blogs and social media to viral videos and podcasting. While the medium is continually evolving, the basics of earning ink or air time remain the same. Creativity and clarity still win attention, and a snazzy, timely pitch is essential to any publicity campaign.
In today's economic climate, shooting for free media coverage makes especially good sense. Publicity doesn't have to be expensive; it can cost nothing but time and energy.
6 Steps to Free Publicity, Third Edition (EAN 978-1-60163-027-8, pages: 288, price: $15.99) was published by Career Press. The book is available at Barnes & Noble, Borders, Amazon.com, and many other booksellers.
For more information about 6 Steps to Free Publicity and other new releases, visit the website of publisher Career Press at www.CareerPress.com.
About Marcia Yudkin
Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in the New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, US Banker, and dozens of newspapers around the world.
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