RevX Systems Completes Integration of Data Mediation and Reporting for ActiveVideo Networks
Reporting of Audience Metrics, Ad Delivery, Content and Application Navigation for Web-Infused TV Service
Newport Beach, CA (PRWEB) November 11, 2008 -- RevX Systems announces the licensing and successful implementation of its Data Mediation and Reporting System to ActiveVideo Networks™; enabling the delivery of near-real time audience measurement and business metrics for ActiveVideo Networks' Web-infused television services.
ActiveVideo Networks has deployed RevX to address a requirement for robust, multi-dimensional reporting of audience viewership, ad exposure, click-through, service usage and event processing. This enhanced visibility provides operators, broadcasters and advertisers real time insight into audience behavior and network activities. This information is critical to proactively managing the media experience, engaging viewers and maximizing ad revenue.
"Traditional web analytic tools could not address our range of network elements, volume of interactive events and variety of media applications" says Don Gordon, Chief Operating Officer at ActiveVideo Networks.
"RevX will enable us to provide the near-real time audience measurement and network reporting that the media community demands today," says Ted Ludvig, Director of Systems Engineering for ActiveVideo Networks. "Our deployment of RevX is accelerating our creation of new advertising models and strategies that are designed to help programmers, operators and CE manufacturers to fully monetize the personal television capabilities of ActiveVideo®."
ActiveVideo immerses viewers in an engaging experience that combines Web Video, Web 2.0 functionality and traditional television. With ActiveVideo, viewers can navigate a completely interactive environment of both linear and broadband programming including rich interfaces and graphics optimized for TV and remote control navigation, social networking, personal media, niche content, and targeted, actionable advertising. ActiveVideo uses intelligent MPEG streaming to deliver the Web 2.0 experience to any digital cable set-top box or broadband-connected CE device.
RevX provides a highly scalable platform to harvest any event or correlated transaction from geographically diverse network elements. The RevX system correlates, classifies and manages massive volumes of granular data in real time. The resulting data is stored and available to the RevX Reporting module to analyze behavior, monetize ad placement and enhance the overall media experience.
The Report module also protects client data by providing conditional access to data elements based on viewer rights and privileges.
"We are excited to be working with ActiveVideo Networks™ to deliver the most robust reporting solution for interactive media. Cable operators, broadcasters, advertisers, and programmers are now able to gain critical insight into their viewing audience, allowing them to make timely decisions that ultimately drive ad revenue and increase viewership" says John D'Angelo, Chief Executive Officer at RevX Systems.
About ActiveVideo Networks
ActiveVideo Networks™, formerly ICTV®, provides programming and technology that infuse television with Web content and interactivity. Based on standard Web authoring and delivery technologies, the company's ActiveVideo® Distribution Network simply and inexpensively enables expanded programming, navigation and advertising possibilities, allowing viewers to define and share TV experiences. ActiveVideo combines Web-based media and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of television for uniform interactivity across all digital set-tops and Web-connected televisions. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore, Beijing and the United Kingdom. For more information, visit www.avnetworks.com.
About RevX Systems
RevX Systems provides Advanced Revenue Management and Transaction Reporting Systems for media service providers. The technology has been successfully deployed at hundreds of organizations and is designed to provide multi-purpose reporting on audience viewership, service level metrics, ad tracking and application navigation. The platform provides data mediation, rating, billing and operating support functions such as on-demand provisioning, revenue sharing and account management.
For more information, please visit our Web site at www.revxsystems.com or contact our sales department at (714) 675-7150 or sales @ revxsystems.com.
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