Salt Lake City, UT (PRWEB) November 12, 2008
"Women tend to shy away from ordering clothing online at times because they are unsure how the item may fit." Emily McCormick, owner of Shabby Apple said. "We understand that uncertainty and want to help women find the best fit for their figure by recommending styles that compliment certain body types."
The new "Fit to Flatter" section adds to Shabby Apple's focus on making the dressing process easier for women by educating consumers on which cuts, fabrics and styles they should wear, according to their own body type. Body figures classified include tall, short, womanly, hourglass, apple, pear, pencil, and athletic.
Fit to Flatter also helps women decipher their body type by asking questions detailing how/where she gains weight, what her best features are, etc. Shabby Apple recognizes that fashion isn't simply for supermodels.
About Shabby Apple:
Shabby Apple LLC is a dress company that offers figure-flattering, moderately-priced designer dresses. Shabby Apple vends exclusively dresses and accessories and teaches women how to accessorize in different ways to make the same dress appropriate for different occasions. Shabby Apple launches three new lines of dresses a year; in March, August and November. Shabby Apple also owns Shabby Baby, a line of dresses from infant size up to girl size 12. Shabby Apple is a women-owned and women-operated, socially responsible company. By partnering with Unitus, a non-profit organization in the micro finance industry, Shabby Apple donates time and money to help alleviate global poverty for millions of women and their families.