Ascender Corp Announces New Asian Font Technology for Consumer Electronics and Mobile Devices

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DigiType Compact Asian™ version 2.0 provides significantly improved display of high quality Chinese, Japanese & Korean fonts with a small memory footprint. Developed by DynaComware and Ascender Corp, leaders in font technology for display on consumer electronics and mobile devices.

Ascender Corporation, a leading provider of advanced font products and innovative applications for mobile devices, today announced DigiType Compact Asian version 2.0 - a new font format and technology specifically for Chinese, Japanese and Korean (CJK) scripts displayed on consumer electronics and mobile devices. DigiType Compact Asian version 2.0 was developed by DynaComware, a leading developer of Asian fonts, and Ascender Corp, a leading type design and font engineering company. The two companies have worked together to improve the screen quality of East Asian fonts with significantly reduced memory requirements.

DigiType Compact Asian is targeted at any device that requires display of East Asian fonts, but with a small memory footprint. This includes mobile phones, PDAs, digital TVs, set-top boxes, game consoles, GPS units and a variety of consumer electronics devices. Many of these devices currently use bitmap fonts which are limited to one size and style per font file. DigiType Compact Asian is based on scalable font technology, which offers a wide variety of benefits including the ability to enhance User Interfaces with numerous font sizes and styles.

The DigiType Compact Asian solution has been enabled on the platforms such as Linux and Windows CE, and is available to developers seeking to reduce the file size of Asian fonts while still providing excellent screen legibility and performance on mobile handsets and consumer electronics devices.

"We are extremely pleased to say that we've hit the "sweet spot" of quality, file size and speed for Asian fonts embedded into electronic devices" said Brian Kraimer, Vice President of Ascender Corporation.

"By combining DynaComware's vast experience in Asian font technology with Ascender's expertise with TrueType hinting, DigiType Compact Asian version 2.0 introduces a major improvement for manufacturers seeking high quality Asian fonts with a small footprint." said Ann Lee, Director of Marketing for DynaComware.

DigiType Compact Asian uses proprietary techniques to render the complex ideographs found in Simplified Chinese, Traditional Chinese, Japanese and Korean scripts. By using component outlines, versus entire character outlines, DigiType Compact Asian offers significant benefits over standard TrueType or OpenType font formats. And unlike other compact font formats, the quality of DigiType Compact Asian is such that no embedded bitmaps are necessary for typical screen sizes.

A variety of font styles including Hei, Sung and Kai are available for DigiType Compact Asian and a variety of character sets are supported including GB18030. The file size savings for DigiType Compact Asian are significant. For example a Hei style font with GB2312 support has a 4.2MB file size in TrueType format, and is only 750KB in the DigiType Compact Asian Format, a savings of over 82%.

DigiType Compact Asian version 2.0 introduces advanced hinting which enables stroke reduction at small sizes to improve the quality on screen while maintaining the integrity and meaning of East Asian characters. This allows fonts to look superior at both small sizes down to 12 PPEM (Points Per Em) and at larger sizes.

Mobile devices with CJK fonts can achieve significant benefits by utilizing DigiType Compact Asian fonts:

  •      Dramatically reduced font file sizes (up to 85% savings)
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  • Better screen quality at small sizes and when scaled to large sizes compared to alternative solutions in the market
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  • Flexibility to display fonts at any size from a single master font file
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  • A wide variety of typefaces and font styles to choose from
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  • Ability to tune quality for different screen resolutions and characteristics
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  • A variety of special effects from a basic font
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  • Lower costs for integration and support across multiple platforms

DigiType Compact Asian leverages industry standard APIs to provide a modular approach for ease of implementation, including support for the FreeType font engine (the DigiType SDK is available as a FreeType plug-in). DigiType Compact Asian can be implemented in a variety of operating systems popular in today's mobile, consumer and embedded system devices including Android, Linux, Symbian, WinCE and others.

DigiType Compact Asian is offered by both DynaComware in the Asian market and Ascender Corporation in United States and Europe. For more information on DigiType Compact Asian, or to request an SDK, please contact either DynaComware or Ascender.

About DynaComware
As a major vendor for Asian fonts, DynaComware has tackled the technical issues of font development specifically for the Asian region while maintaining the vision to provide "better communication for the world". By utilizing original stroke base techniques, DynaComware provides high-definition screen and printer fonts. The DynaFont series has expanded the quantity of available fonts while preserving their quality. Because of this, the DynaFont series has captured more than 50% of the Windows font market in Japan alone. DynaComware has offices in Hong Kong, Beijing, Shanghai, Taipei and Tokyo.
http://ww.dynacw.com

DynaComware Hong Kong - Tel: (852) 2866-3560
DynaComware Beijing, China - Tel: (8610) 6641-1930
DynaComware Shanghai, China - Tel: (8621) 5308-3121
DynaComware Taipei, Taiwan - Tel: (886-2) 2655-7558
DynaComware Tokyo, Japan - Tel: (81-3) 3224-3170

About Ascender
Ascender Corporation is a leading provider of advanced font products and innovative applications for mobile devices. Ascender's founders are font industry experts and have been involved in developing many of the most important and influential fonts used in computers and mobile devices. Ascender provides multilingual, custom font development and mobile phone applications for a wide range of customers including creative professionals, enterprises and hardware & software developers. Ascender also provides fonts for download to graphic designers through the http://www.AscenderFonts.com website and to consumers through the http://www.FontMarketplace.com website.

Contact:
Ascender Corporation
25 Northwest Point Blvd, Suite 225, Elk Grove Village, IL 60007 USA
Phone: (847) 357 0730
http://www.ascendercorp.com

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BILL DAVIS
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