Great Wine is Still an Option, Even with a Limited Budget: Knowing the Marketing Tricks and Lingo Makes it Possible to Find Excellent Choices In Today's Economy, Consumers Can Still Enjoy Wine Without Risk of Pouring it Down the Drain
Today people are looking to stretch budgets and save as much as possible by cutting back on luxuries, and The California Wine Club is educating consumers about making the right selections.
Recent trend reports show wine sales are soaring, particularly in the value-priced range ($15 or less). All consumers need to know is what to look for when buying wine at a local store to guarantee a great bottle of wine. Club membership guarantees the privilege of receiving hand-selected wines at your door, but the club doesn't necessarily believe it should be a privilege to have great wine at home.
Camarillo, CA (PRWEB) November 12, 2008 ─ The California Wine Club recognizes people are cutting back on luxuries. And, rather than sending their customers off on their own to wade through the wine selections at their local grocery store, they are educating consumers about making value-priced selections at their local store. Club membership guarantees the privilege of receiving hand-selected wines at your door, but the club doesn't necessarily believe it should be a privilege and they have compiled these helpful tips.
| | - Start with a specific price point. Price doesn't always mean quality.
- Look for wines that come from real, working wineries, and isn't a bulk wine.
─Take a few minutes to read the front AND back labels (make sure the bottle has both)
─Terminology is important, so get to know the difference:
▪"Cleared by" means the wine was not produced at the winery where it was bottled. It usually indicates the wine was purchased from another source.
▪"Vinted by" is a largely meaningless phrase the winery purchased the wine in bulk from another winery and bottled it
▪"Bottled by" means the wine could have been purchased ready-made and simply bottled by the brand owner
▪"Made and bottled by" indicates the winery crushed, fermented and bottled a minimum of 10 percent of the wine in the bottle
▪"Estate grown and bottled" means the grapes were grown and the wine was made on site. Keep in mind that not all wineries use estate grown fruit and may "produce and bottle" the wine, using fruit from other sources.
▪"Produced and bottled by" indicates the winery crushed, fermented and bottled at least 75 percent of the wine in the bottle, your best bet for a great choice
- Most real, working wineries would love to have you come and visit them. Is there a physical address (PO Boxes don't count), a phone number, a website?
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The California Wine Club has been supporting family owned and operated vineyards since 1990. Their aim is to promote the pure enjoyment of wine, 100% guaranteed. "It's like a friend making a recommendation to a friend," says Founder Bruce Boring. This holiday season, the California Wine Club offers great value for anyone looking to give the gift of wine within a limited budget. More information about special holiday offers is available at www.cawineclub.com.
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