New Google Analytics Opens New Doors for Marketers

With its new version of Google Analytics, features that were previously available only in expensive enterprise systems are now available for free

Herzelia, Israel (PRWEB) November 15, 2008 -- According to findings from Webanalyticsdemystified.com, of analytics consultant and author Eric T. Peterson, Google Analytics is the most common 2nd web analytics tool among Fortune 1,000 companies as well as other highly visited sites on the web.

With its new version of Google Analytics, features that were previously available only in expensive enterprise systems are now available for free. For example, Google Analytics users can easily view and analyze only a subset of website visitors who clicked on your newsletter or simply performed any action on your website (e.g., purchase or lead) - and which city they are from, which banner they clicked on, and what pages did they view on your site before taking action. New visual tools enable easy access to such insights.

Furthermore, Google Analytics is enabling insights within Intranets. Google Apps administrators can now use the new Google Analytics to see how their users, within their organizations, are interacting with Google Docs and Google Sites. For example, a VP of sales publishes a new sales checklist or policy for the use of US and European Sales Teams, later viewing which team actually opened and spent time on that document.

And the future of online marketing is even more exciting.

According to Itai Levitan, Co-CEO of easynet search marketing, a full-service search engine marketing firm. "We see an emerging trend of online marketers seeking to integrate their BackOffice data with Google Analytics data. We assess that with the (currently still 1-way) API, the new Google Analytics is going to drive headways in the online marketing world, bringing web analytics closer to the mainstream. It won't happen over night, but it will happen quite quickly and by the end of the decade, marketers will fully internalize that web analytics is not just for their webmasters and techies, rather - it is for managers and decision makers. We live in a data intensive world and managers cannot ignore that. We believe that managers that will fully utilize such opportunities will thrive.

Perhaps this belief motivated easynet search marketing to go through a detailed application procedure and become Google Analytics Certified Consultants, a program established by Google, where chosen partner companies with years of web analytics experience offer a wide variety of Google Analytics services including: Installation, Consulting and Training. Currently, there are approximately 60 GAAC's across the World.

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